99% Invisible
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286- A 700-Foot Mountain of Whipped Cream

99% Invisible

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286- A 700-Foot Mountain of Whipped Cream

99% Invisible

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org. A proud member of Radiotopia, from PRX. Learn more at radiotopia.fm.

99% Invisible

While the 1960s shift in print and TV advertising has been heavily documented and mythologized by Mad Men, Madison Avenue’s radiophonic collision with the counterculture is less well known. A radio advertising producer, writer, and composer, Clive Desmond takes listeners on a highly subjective journey through one narrow, eccentric, corridor of radio advertising. Here, he has rescued beautiful forgotten nuggets of radio history and delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up to more. A version of episode was originally featured on The Organist, a bi-weekly experimental arts-and-culture program from McSweeney's and KCRW. A 700-Foot Mountain of Whipped Cream

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