Across the Sound New Marketing Podcast

Across the Sound New Marketing Podcast Podcast

Jaffe Juice #181 - Up Periscope with Jaffe and Joel
My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do a healthy debate about the state of the agency business, creativity, innovation or whatever is on our mind. We put this out on our respective podcasts (Jaffe Juice and 6 Pixels of Separation.) In this episode we discuss live and streaming (they are not the same thing...

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Jaffe Juice #175 - Jaffe, Joel and Miriam
I recently sat down with my brother from another mother, Mitch Joel, to discuss the Super Bowl, Life after the 30-second spot, the life, death, after life and rebirth of creativity. And Miriam. @mitchjoel and @jaffejuice It's another well spent hour of my life and I suspect it will be of yours as well. So give it a listen by downloading or listening here. Or you can subscribe to the show here. PS I apologize for Mitch's singing. Really I do. Profusely....

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Jaffe Juice #174 - The Internet is NOT the Answer with Andrew Keen
Andrew Keen is mad as hell...and he's not going to take it anymore. Actually he's just a big softy with a big brain and a big heart. Either way, he's not afraid to stick out his neck and have an intelligent conversation or debate about things he cares about...deeply. And in his new book, The Internet is NOT the Answer, he doesn't pull punches when he calls out certain greedy entrepreneurs, monopolies, plutocracies (I think that's the ruling power on Pluto) and Uberocracies. GIve him a piece of your mind (if...

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Jaffe Juice #173 - Jaffe, Joel & Jerry (Seinfeld)
Mitch and I had a great conversation debate about creativity, the legitimacy and integrity of advertising, Jerry Seinfeld's zinger filled "acceptance speech" for winning an honarary Clio (you can read the full text here) and more. Personally I think the last 5-10 minutes are particularly powerful. Follow us @jaffejuice and @mitchjoel Listen live or download here. Subscribe to the show via iTunes here Photo credit: qz.com...

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Jaffe Juice #172 - Jaffe, Joel and Sorrell AKA The 3 Amigos
Mitch and I resume our monthly "debates" to discuss the agency world, including a very frank discussion about the recent acquisition of Twist Image by WPP. Congrats my friend! @jaffejuice and @mitchjoel Listen live or download here. Subscribe to the show via iTunes here Photo credit: Ad Age...

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Z.E.R.O. Interview on For Immediate Release
Those of you who don't subscribe to Shel Holtz and Neville Hobson's For Immediate Release are probably still blissfully living underneat the rock of ages where 4-color bleeds, mechanicals and 30-second spots reign supreme. For the rest of you, you would know FIR is one of the longest standing P.R. and Communications podcasts out there. Period. And the best. I also had the pleasure of working with both Shel and Neville during the crayon days. Last week, my co-author, Maarten Albarda and I had a great convers...

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Jaffe Juice #171 - Chatting with Youtility author Jay Baer
I recently sat down with fellow Wiley author, Jay Baer, who co-authored The Now Revolution with Amber Naslund. He's now gone solo and written a book called Youtility. In Life after the 30-second spot, I wrote about R.U.E. - Relevance, Utility and Entertainment (which I would now rename as - Customer - Experience). Now Jay Baer has written the definitive book on Utility. What a novel idea…brands actually being useful! Bravo! Here is our conversation, which you can download or listen live by clicking this lin...

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Jaffe Juice #170 - The Evolution of Online Video with Jaffe and Joel
Mitch and I sit down for our monthly debate and this one is a great discussion on the evolution of online video - Vine, Instagram Video and more. Some really great concepts introduced like "Authentic Place" vs "Authentic Voice" and more. Keeper quote: "The 30-second spot was the original SnapChat!" @jaffejuice and @mitchjoel Listen live or download here. Subscribe to the show via iTunes here Photo credit: Mashable Related articles Online Video Is About To Change Marketing Forever Video wars: Instagram takes...

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Jaffe Juice #169 - New Business Networking with Dave Delaney
I recently sat down with old friend and social media veteran, Dave Delaney, and now author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Here is our conversation on how to ahead in today's increasingly cluttered digital, social and connected world. Download or listen live by clicking this link. And as a reminder, you can purchase his book here. Subscribe to the podcast via iTunes here for more interviews like this one, as well as my monthly debat...

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