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The fair trade ecosystem has been around for awhile with roots in Africa. Today, it is a brand that stands for many things, but at the heart is a system that increases benefits to producers in Africa and other emerging regions while also increase value to the end consumer. Michael Nkonu, Managing Director of Fair Trade Africa based in Nairobi, Kenya joins us to share where the fair trade market is today and where it is going in the future. Creative entrepreneurs will hear insights to give them perspectives on how to do business in Africa to be successful.