When a city's largest employers pull out and the population begins to decline what do you do? Find new corporations, preserve the downtown, improve the quality of life by improving the schools, rebuild neighborhoods and focus on becoming one of the "Top 100 Arts Small Towns in the United States." Enter Artisphere, now in its 12th year and awarded Top 20 event out of the "100 Best" Art Shows in the country by Sunshine Artist Magazine, a Top 10 Fine Arts and Fine Craft festival by the Art Fair Sourcebook, and #3 out of 20 finalists in USA Today's 10 Best Reader's Choice Award for Best Art Festival and listed in ArtFairCalendar.com's Best Art Fairs in America. Kerry Murphy, Executive Director of Artisphere and Liz Smith, Program Director, join us to share their experiences. We'll talk about how a city in the rural South, half way between Atlanta and Charlotte, attracts the nation's top artists and why those artists apply again and again to be part of the event. How a fine art event is "sold" to the town and how they attract buyers.The organizational structure of the event, recruiting working board members who expand the reach of the festival.