What can an art fair do to bring serious buyers to attend their events to buy art? Our guests today are from two of the top rated shows in the country. Tne La Quinta Arts Festival is a large festival held in an affluent area in California. Art on the Square is in Belleville, Illinois, a small town near St. Louis with nearly the opposite demographics, yet both shows excel at bringing collectors to their events and their sales figures are "above average." How do they do it? The guests are: Christi Salamone, Executive Director, La Quinta Arts Festival, La Quinta, CA Kathleen Hughes, Events Manager, La Quinta Arts Festival Patty Gregory, Director, Art on ths Square, Belleville, IL Anyone who has ever run an art fair, or thought they wanted to run an art fair, will learn a lot from these experienced guests. Do you want lots of applications to your show? The most important thing an event can do is bring in those committed buyers.