New art fairs are necessary for the evolution of the art fair business because artists need new markets and even reliable shows sometimes don't continue to thrive. We speak with 4 show directors who are developing events for their communities: Rae Marie Schneider and Kim House, St. John's River Festival of the Arts in Sanford, FL, had solid community participation at their inaugural show in 2012. They'll talk about how they did it and their plans for 2013.Dennis Gorg, a 10 year event organizer who has a new show in June in St. Louis, MO, MidTown Taste ART FAIR. We'll learn how an experienced producer leverages his skills for a new event.Tim Reilly, is the director of The Cotton South Fine Art Festival in Madison, GA, debuting in September 2013. Still in the throes of filling his show, raising money and working with sponsors, we'll hear how a new director makes his plans. This show will be full of information for everyone thinking of starting a show with ideas for new show directors and will fill in the nuts and bolts of show development for artists as well who wonder where their application and booth fees go. Established event promoters will enjoy the creative ideas that these people pull together to make their events a success for everyone involved.