Michelle Nipko The One Big Decision W: www.thatonebigdecision.com, e: Michelle@nipko.com Michelle Nipko is the Chief Marketing Officer for the Austin Theatre Alliance (ATA), the organization the runs the Paramount and Stateside Theatres in Austin, Texas. She brings over 20 years of experience to this role leveraging her deep knowledge in the science of marketing analytics. In her previous roles she has served as a Senior Economist for American Express, a Product Manager for Financial Optimization Solutions for SAP, and a Vice President for Marketing Analytics at Bank of America. In addition to this varied industry experience, Michelle is also an entrepreneur at heart. Shortly after moving to Austin, she leveraged her expertise in social media and digital marketing optimization to form a company focused on lead generation in real estate. Her passion has always been in the performing arts, recently she earned a Singer/Songwriter Master Certificate from Berklee School of Music. Today she enjoys performing as the lead singer in the band "A Little Peculiar". Most recently, she founded the podcast she hosts: 'That One Big Decision'. Trying to make a big life decision? That One Decision Podcast is for you! We talk with real people about the One Big Decision they had in their life, what they chose and the real outcome. We are all on this journey called life….let’s learn from each other.