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Dave Trott is a creative director, copywriter, and author. A colossus of advertising who has been awarded a Lifetime Achievement Award by D&AD.I chatted to him at the IAB Leadership Summit in St Albans.It's not a talk about work culture as such - just a fascinating chat with someone whose job it was to be creative for a living. Dave's latest book Creative Blindness is a riot of colourful stories and lively lessons. Follow Dave on Twitter. See acast.com/privacy for privacy and opt-out information.