We start off the episode by discussing Michael's background and what inspired him to found Button. He says that from a young age he's always been an entrepreneur, and explains how the acquisition of one of his first companies, a small startup aiming to help non-profits, lead to his inspiration for Button. Michael then goes on to talk about Button's mission and vision; to enable a consumer to find exactly what they want in a moment of intent, and by being able to do this and on a large enough scale they could build a business. He also explains Button's role in solving a problem that many companies have realised. He says that it's evident that every platform is dying to get into commmerce because they know that the durability of their ads business is going to be dependent on the commerce that they drive. All this and so much more on today's show. Don't forget to subscribe so you never miss an episode, leave a review on iTunes and let us know your thoughts on the stories @FintechInsiders on Twitter where you can also ask the hosts questions, or email email@example.com This week's episode was produced by Laura Watkins and edited by Alex Woodhouse. Special Guest: Michael Jaconi.