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Rory Kramer is widely known and respected as one of the leaders in the content creator world. He ushered in a brand new style of video which has become the gold standard. He's collaborated with The Chainsmokers, Justin Bieber, Shawn Mendes, and also created and starred in his own MTV show. We talk about: -His TV show "Dare To Live" -Content creation process with The Chainsmokers and other artists -His inspirations including Jackass, skate videos, MTV, and The Urethra Chronicles (Blink 182) -When your name becomes a verb (network effects) -Authenticity and not forcing creative -Breaking down the technical aspects of the Rory Kramer style -Being told you're "not on brand" -Getting in a car with a stranger in Asia to see the Bat Caves -Originally building montages to avoid audio work -The MTV development and production process -Tour stories -Branded content and the notes / creative process -Rory's old job as a QC technician -Audience reception -Being in the right place at the right time with the right skillset -Next day edits -Instagram stories are the new reality TV -Influencing a generation of new content creators -Not just "showing the best and hiding the rest"