How I Built This with Guy Raz
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Clif Bar: Gary Erickson

How I Built This with Guy Raz

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Clif Bar: Gary Erickson

How I Built This with Guy Raz

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

How I Built This with Guy Raz

Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.

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