How I Built This with Guy Raz
Spela

LÄRABAR: Lara Merriken

How I Built This with Guy Raz

00:00

LÄRABAR: Lara Merriken

How I Built This with Guy Raz

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

How I Built This with Guy Raz

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. Plus, for our postscript "How You Built That", how two brothers from Guinea, West Africa founded a company that makes Ginjan, a spicy-sweet juice from their boyhood, which mixes pineapple and ginger.

Published

Play Episode

Related episodes How I Built This with Guy Raz

How I Built This with Guy Raz

The Knot: Carley Roney & David Liu
(NaN)
When Carley Roney and David Liu got married, they had a seat-of-the-pants celebration on a sweltering Washington rooftop. They never planned to go into the wedding business, but soon saw an opportunity in the market for a fresh approach to wedding planning. In 1996, they founded The Knot, a website with an irreverent attitude about "the big day." The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $500 million. PLUS for our postscrip...

en

How I Built This with Guy Raz

The Knot: Carley Roney & David Liu
(NaN)
When Carley Roney and David Liu got married, they had a seat-of-the-pants celebration on a sweltering Washington rooftop. They never planned to go into the wedding business, but soon saw an opportunity in the market for a fresh approach to wedding planning. In 1996, they founded The Knot, a website with an irreverent attitude about "the big day." The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $500 million. PLUS for our postscrip...

en

How I Built This with Guy Raz

1-800-GOT-JUNK?: Brian Scudamore
(NaN)
Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started hauling. Now 1-800-GOT-JUNK? makes close to $300 million in annual revenue. PLUS for our postscript "How You Built That," an update on Bloomerent, an online service that helps couples save wedding costs by letting them share flower arrangements on the same weekend. (Original broadcast date: April 17, 2017)...

en

How I Built This with Guy Raz

Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer
(NaN)
Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling, she eventually launched Jeni's Splendid Ice Creams, a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus, Ohio....

en

How I Built This with Guy Raz

Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer
(NaN)
Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling, she eventually launched Jeni's Splendid Ice Creams, a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus, Ohio....

en

How I Built This with Guy Raz

Wikipedia: Jimmy Wales
(NaN)
During the dot com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is the fifth most visited website in the world. PLUS in our postscript "How You Built That," how Florence Wetterwald created...

en

How I Built This with Guy Raz

Wikipedia: Jimmy Wales
(NaN)
During the dot com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is the fifth most visited website in the world. PLUS in our postscript "How You Built That," how Florence Wetterwald created...

en

How I Built This with Guy Raz

Warby Parker: Dave Gilboa & Neil Blumenthal
(NaN)
In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry. PLUS for our postscript "How You Built That," an update on Bellyak, a kayak where you lie on your belly and paddle with your hands. (Original broadcast date: December 26, 2016)...

en

How I Built This with Guy Raz

Warby Parker: Dave Gilboa & Neil Blumenthal
(NaN)
In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry. PLUS for our postscript "How You Built That," an update on Bellyak, a kayak where you lie on your belly and paddle with your hands. (Original broadcast date: December 26, 2016)...

en

How I Built This with Guy Raz

Dyson: James Dyson
(NaN)
In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That," how Theresa Stotesbur...

en

How I Built This with Guy Raz

Dyson: James Dyson
(NaN)
In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That," how Theresa Stotesbur...

en

How I Built This with Guy Raz

Melissa & Doug: Melissa And Doug Bernstein
(NaN)
Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys. PLUS for our postscript "How You Built That," an update on The Cut Buddy, a stencil device that helps you cut your own hair. (Original broadcast date: December 19, 2016)...

en

How I Built This with Guy Raz

Dell Computers: Michael Dell
(NaN)
Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later he gave up his plan of being Pre-Med, and dropped out of school to focus on the PC business. At age of 27, he became the youngest CEO to head a Fortune 500 company. Today, Dell has sold more than 650 million computers. PLUS for our postscript "How You Built That," how Hannah England turned a common parenting pr...

en

How I Built This with Guy Raz

Dell Computers: Michael Dell
(NaN)
Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later he gave up his plan of being Pre-Med, and dropped out of school to focus on the PC business. At age of 27, he became the youngest CEO to head a Fortune 500 company. Today, Dell has sold more than 650 million computers. PLUS for our postscript "How You Built That," how Hannah England turned a common parenting pr...

en

How I Built This with Guy Raz

Serial Entrepreneur: Marcia Kilgore
(NaN)
After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss, Marcia went on to st...

en

How I Built This with Guy Raz

Serial Entrepreneur: Marcia Kilgore
(NaN)
After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss, Marcia went on to st...

en

How I Built This with Guy Raz

LinkedIn: Reid Hoffman
(NaN)
In the early 1990s, Reid Hoffman had a vision for the future of the Internet: people would connect through social networks using their real names, and their online lives would be completely merged with their real ones. After several early attempts, he co-founded LinkedIn – a social network focused on jobs and careers. In 2016, the company sold to Microsoft for $26 billion dollars, helping make Hoffman one of the wealthiest and most influential figures in Silicon Valley. PLUS for our postscript "How You Buil...

en

How I Built This with Guy Raz

LinkedIn: Reid Hoffman
(NaN)
In the early 1990s, Reid Hoffman had a vision for the future of the Internet: people would connect through social networks using their real names, and their online lives would be completely merged with their real ones. After several early attempts, he co-founded LinkedIn – a social network focused on jobs and careers. In 2016, the company sold to Microsoft for $26 billion dollars, helping make Hoffman one of the wealthiest and most influential figures in Silicon Valley. PLUS for our postscript "How You Buil...

en

How I Built This with Guy Raz

Kate Spade: Kate & Andy Spade
(NaN)
We're hard at work planning our next live show, so we bring you this favorite from the last year: Kate Spade. A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. PLUS for our postscript "How You Built That", we check back with Dennis Darnell and his line of garbage can fly traps....

en

How I Built This with Guy Raz

Kate Spade: Kate & Andy Spade
(NaN)
We're hard at work planning our next live show, so we bring you this favorite from the last year: Kate Spade. A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. PLUS for our postscript "How You Built That", we check back with Dennis Darnell and his line of garbage can fly traps....

en

How I Built This with Guy Raz

Clif Bar: Gary Erickson
(NaN)
We're taking a break for the holidays, so we bring you this favorite from the last year: Clif Bar. Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was an energy bar named after his dad — now one of the most popular energy bars in the U.S. PLUS for our postscript "How You Built That", we check back with Alec Avedessian about Rareform, his line of bags made out of old highway billboards....

en

How I Built This with Guy Raz

Live Episode! The Home Depot: Arthur Blank
(NaN)
In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpectedly fired. The next year, they conceived and launched a new kind of home improvement store that flopped on opening day, but went on to become one of the biggest private employers in the U.S. The Home Depot now earns annual revenue of almost $100 billion. Recorded live in Atlanta....

en

How I Built This with Guy Raz

Live Episode! The Home Depot: Arthur Blank
(NaN)
In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpectedly fired. The next year, they conceived and launched a new kind of home improvement store that flopped on opening day, but went on to become one of the biggest private employers in the U.S. The Home Depot now earns annual revenue of almost $100 billion. Recorded live in Atlanta....

en

How I Built This with Guy Raz

Patagonia: Yvon Chouinard
(NaN)
We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges....

en

How I Built This with Guy Raz

LearnVest: Alexa von Tobel
(NaN)
When Alexa von Tobel was just 14, her father passed away unexpectedly, leaving her mother to manage the family's finances. The tragedy made Alexa determined to understand money – and help others plan for periods of uncertainty. In her mid-twenties, she founded LearnVest, a tool that simplifies financial planning and investing. Within three years, the company was providing support to millions of customers. In 2015, she sold LearnVest for a rumored $250 million. PLUS for our postscript "How You Built That," ...

en