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What do you do with a lucrative career in a fantastic company with awesome people and a great future ahead, plus 4 degrees including a Masters in Health Admin and an MBA, a university faculty position, and 18+ years in corporate management...you FIRE YOURSELF and IGNITE YOUR PASSION! I am Nicki Morris and this is what I did in 2013 and launched 2 businesses (under 3 brands). I am a dynamic business consultant and certified coach with a passion for helping awesome people gain the knowledge and confidence they need to start and grow their own profitable business. My laser focused approach helps my clients work towards their ultimate goal of providing excellent services to ideal clients, achieving optimal profitability and enjoying the lifestyle benefits that come with successful business ownership. Ian and Nicki Discuss:- Planning to Launch Business Structure Competitor Analysis Business Modelling Imposter Syndrome Expecting Failure Personality Types Know, Like and Trust Factor Vacation and Work Backlog Nicki can be found at www.nickimorris.com Promo code for 50% of a 30 minute Business Idea or Strategy Consultation with Nicki is IYPNOW50 Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.