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Martel provides custom printer solutions to equipment manufacturers and system integrators. They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne. VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs. Ian and Keith discuss: The need for innovation What can happen if you stand still Providing time & space for innovation to flourish Creating a supportive culture Collaborating with industry experts & external suppliers Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.