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Show Notes Ian discusses how measuring compliments as well as complaints can motivate your teams and how feedback can help shape your business. Nielsen report that 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. But only 33% of businesses are actively seeking out and collecting reviews. Ian encourages us to proactively give 5 compliments this week and raises the important topic of organ donation. Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.