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Simon Middleton is a brand-building specialist, fashion and British-manufacturing entrepreneur, author and speaker. He advises business owners, corporates and charities on brand strategy and organisational development. He is currently at work on his fourth brand-related book, Brand Is Dead, coming Summer 2019. He is the creator of Blackshore, British Coastal Clothing: a new made-in-Britain menswear brand for the discerning man who loves the lifestyle of the English coast. Simon was the original founder of the Shackleton menswear brand, and was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine. He has been a member of the Advisory Board of Make It British 'Meet The Manufacturer', and is a Fellow of the RSA, and a Business Fellow of University of East Anglia. Simon has worked with high profile clients including: Harris Tweed Authority, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more. He is author of three branding, marketing and personal-development books and one self-published children’s novel. His first book 'Build A Brand In 30 Days' (Capstone) is an Amazon No.1 bestseller in its category and was described as "invaluable" by Director magazine. Simon speaks internationally about branding and is frequently rated 'best speaker' at conferences. He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator. Ian and Simon discuss; The pressures of Entrepreneurship Suffering with Depression Brand storytelling is not enough 31 mins Brand affiliation Millennials and brand trust It’s not about what you say, it’s about what you do Ted Baker How does a brand make a positive impact? Gillette House of Fraser The High Street Launching a Brand Amazon will kill you Toms Shoes Simon's clothing brand Blackshore LinkedIn Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.