Launch and Scale

Launch and Scale Podcast

Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.

LS32 - How To Approach Patents And Trademarks For Your Product Launch
You've come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it.   Shortly after your launch... Someone steals the idea from you and ends up taking all the spotlight (and success).   Or at least, that's what many of us entrepreneurs fear when launching new products. Luckily, there are measures in place to protect us from that exact scenario: trademarks and patents....

LS31 - How To Set Prices When You Don’t Know Your Shipping Costs
One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.   For this reason, in the last LS episode, I’m talking about how you can set prices when you don’t know your shipping costs, so you can avoid losing your profitability due to inadequate prices....


Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis
How Dan started his company through Indiegogo crowdfunding  Crowdfunding, apparel brands, and ecommerce marketing during the pandemic. For many brands, adaptation is an absolute necessity during the current crisis. This is especially true for some industries more than others.   Take Dan, for example. He runs a travel apparel company (that he started through a successful Indiegogo campaign!), during the pandemic, travel isn't in most people's minds right now. So he has to take the marketing for his ecommerc...

LS27 - Part 3: How to Launch Your Product Online
An online product launch can be a great promotion strategy because it can provide you with visibility and excitement for your product. In this video, I delve more into why momentum advertising is so important to making your launch successful and how you can get the most out of your campaign.   From day one of getting your business up and running, you should be focused on creating an event out of your product. Once you get started, you need to raise money right away to have the resources necessary to fulfill...

LS26 - PART 2: How to Launch Your Product Online (Mini Series)
➜ Grab Khierstyn Ross's product launch system: https://bit.ly/Launch_Guide ➜ Subscribe https://www.youtube.com/channel/UC4KE... ➜ Why most people get the product launch process all wrong ➜ How to see success with your new product launch The way most people launch new products online is extremely outdated. Here's what the standard product launch plan looks like: - Create a product idea - Develop the product - Buy inventory - Launch the product - Market & advertise the product I'm oversimplifying it her...


LS25 - PART 1: How to Launch Your Product Online (Mini Series)
Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch. When doing a launch campaign, do you think about your target consumer? Or are you looking for whatever opportunity will allow you to sell your product? I find that there are two main types of goals that people have when they start to do a campaign and...

LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir
Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy? Here’s the bad news… the large CPG brands can’t either.  But here’s the GOOD news… the large CPG brands are so slow that you can still beat them at their own game if you know what to do. Today’s guest, Ainsley Moir, is a veteran of the FAB world, working for big brands such as Coke, Campbells, Vitamin Water, and mor...

LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics
How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business. When you do a product launch, you need to have a waitlist of people built up from day one. You achieve this through what’s called a sales funnel. The idea is to show potential customers your product. When someone’s scrolling through their ...


LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)
Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business? How about 13 endorsements?  Well, that’s exactly what Jon “Of The Chords” Ng did to raise over $300K on Kickstarter for “Lord of the Chords: The Punniest Music Theory Card Game in the World”. While doing his research on how to launch a Kickstarter Campaign, Jon noticed a pattern: A large percentage of campaigns that raised over six-figures had a celebrity...

LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova
Gabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time.  While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality.  Even while 100 meters offshore surfing, she would encounter plastic.Plastic bottles... plastic bags... plastic particles. She even kicked a dirty diaper trying to catch a wave!Gabby was determined to figure out how she could do her part to fix the problem. Afte...

LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy?
➜ Where Kickstarter fits in your product development phases ➜ Should Kickstarter be a part of your product development strategy? Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products. It allows people to launch their products without nearly as massive of a burden as they would've had before. BUT that doesn't mean it's an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure. Many of the...


LS18 - Questions to ask before selling your business with Coran Woodmass
Coran Woodmass, the founder of thefbabroker.com, is a specialist ‘Fulfilment By Amazon’ or FBA Business Sales Broker who helps online founders sell their businesses. E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode we’ll dive into that, as well as: The process of selling an e-commerce brand  What investors expect from your business When it’s the right time to sell your e-commerce business and its correlation with scaling Why...

LS17 - Treating your audience building like a political campaign, with Lisa Myers
All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market. Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive. Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing. And as you can imagine, this wa...

LS16 - Campaign failing? Here's what to do
What do you do when you launch your product and you think it's failing? In this episode, we explore: * how to know for sure if your Kickstarter is failing * why it might be failing * what to avoid at all cost * how to handle a failed campaign...


LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff
Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.   No one likes being told what to think, but everyone trusts their own ideas. Rather than pushing your idea on the buyer, in this interview, Oren will show you how to guide them to discover it on their own. Then they’ll feel more confident and enthusiast...

LS14: Why people buy results, not features
In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online. Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!   "People buy based on emotion. People buy results." – Khierstyn Ross "Lead wit...

LS 13 - Hiring A Facebook Ads Expert For Your Launch
Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram! Why? Because both will give you a volume of traffic that will help get your product to a wider audience who can help you whether you're launching or scaling. Listen to this episode and find more r...


LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran
In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential....

LS10 - The art of product licensing, with Stephen Key
In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs....


LS09 - Kickstarter video: How to make sure you're hiring the right videographer
Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for....

LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)
Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution. In this in-depth interview with Sarah Shaw, we go through best practices when approaching retailers for the first time, as well as how to make sure that even when your product is on shelves, that it's selling. As a bonus, we explore how she's had her clients' products into the hands of both A and B level celebrities like Blake Lively....

LS07 - Amazon first, or Kickstarter?
Transcript Hey guys, welcome to Launch and Scale. This is episode seven. In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter first? This is the question that was inspired by Stein Devolder. He asked, really, what are the benefits of first launching your brand on Kickstarter and then going ...


LS06 - Niche clarity
Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard the phrase: “If you end up trying to reach everyone you reach no one”. Here’s a test for you to see how focused your niche and message are. Transcript: Hey, eve...

LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away
Transcript:  Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This episode is brought to you by the Launch and Scale program, which if you are looking for a done with you program that is a proven step by step system and support that we have put together to get you the support that you need throughout your product launch, be sure to head over to khierstyn.com/schedule and book a strategy session with myself, or my team where we're going to be able to help y...

LS04 - My software stack for building a targeted audience
Hey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we can incorporate click funnels into our overall plan? So I'm going to spend the next few minutes of this episode really diving in to help you simplify that process...


LS03 - Going it alone: When (and who) to bring onboard
Welcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover in today's episode is that Launch and Scale is now available on all major podcasting platforms. So whether you are Google Play, iTunes, Spotify, or Stitcher, then you will be able to find Launch and Scale by just doing a quick search on those platforms. And please do subscribe and leave a review, an honest review if you are enjoying the content as it does help the show get found by other ...

LS02 - How to be sure people want your product
Hey guys, welcome to the Launch and Scale podcast, I'm Khierstyn, this is episode two and this episode is covering how the heck do you know if someone really wants to buy your product before you sink thousands of dollars into it. Which is going into, how do you validate your ideas quickly and move on to ones that are actually going to sell for you? This is a question that was posed by Brett Buxton, so this is a question that he emailed into me after I asked everyone on our email list, really, what is the qu...

LS01 - Brands can't co-exist with "me too" products
Hey, guys. Welcome to episode one of the Launch and Scale podcast. If you are confused and wondering why there is an episode before this, that is the overview episode. That is a way to give you a flavor of the show and see if this is something that you want to give a shot and listen to. If this is your first time listening to the show, be sure to head over to khierstyn.com/podcast and subscribe to the show, and if you like what you hear, please do leave a review, as it helps other people find the show. If y...


Start here: Welcome to Launch and Scale
Hey everyone, welcome to the overview episode of the Launch and Scale Podcast. I'm Khierstyn Ross, and I am so excited to be officially kicking this off. For those that have been following the Crowdfunding Uncut podcast for a while, you know that I did that for the last three years where that podcast focused really heavily on how to bring physical products to market through the Kickstarter route. Over my last four years being in the trenches with creators, really bringing products to market, managing very l...