MarTech Podcast // Marketing + Technology = Business Growth

MarTech Podcast // Marketing + Technology = Business Growth Podcast

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

How to Properly Track your Cashflow -- Vinnie Fisher // Fully Accountable
In our first episode with Vinnie, we talked about how we can drive incremental profit margin, the downside of being spread out in too many channels, finding the right channel, and why acquisition cost needs to be a core focus for marketers. We also discussed the importance of benchmarking yourself against the industry you sit in and measuring lifetime value.Connect With:Vinnie Fisher: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

Podcast martech BUSINESS TECHNOLOGY Marketing Growth

Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'...

business martech technology PODCAST Marketing Growth

Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward is going to talk us through the problems that advertising faces and why it's all bullshit. Show NotesConnect With: ...

Podcast Technology business martech Marketing Growth


Digital vs the human of ABM -- Jon Miller // Demandbase
In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy. Connect With: Jon Miller:  Email // Newsletter // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech Business TECHNOLOGY PODCAST Marketing Growth

Marketing's role in shaping overall corporate strategy  -- Jon Miller // Demandbase
In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Connect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email...

martech Business TECHNOLOGY PODCAST MARKETING Growth

Diffusion of Digital Experience Platforms -- Eric Jan C. van Putten // Dynamicweb
For our final installment with Eric Jan, we talked about what DXP is and how it can be used to bolster business performance and who are the most recognized DXP companies. We also discussed how choosing a platform isn’t just a question about the feature sets, and the level of complexity and costs involved in true integration. Show NotesConnect With:Eric Jan C. van Putten: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Platform vs Best of Breed integration -- Eric Jan C. van Putten // Dynamicweb
In our second episode with Eric Jan, we have discussed choosing between the right platform for your e-commerce or multiple point solutions. We also dissect outgrowing Shopify-esque platforms if you’re a B2B or B2C company, decision-making criteria in choosing what is well-suited for your business and its cost-efficiency. Show NotesConnect With:Eric Jan C. van Putten: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Acceptance of Ecommerce as the Norm -- Eric Jan C. van Putten // Dynamicweb
In our first episode with Eric Jan, we discussed how dominant is e-commerce right now after the outbreak, where e-commerce brands are starting to pivot their efforts, the new norms forming around e-commerce space, and why the e-commerce set up is not always a silver bullet for a company’s continued existence. Show NotesConnect With:Eric Jan C. van Putten: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

The 3 P's of Hosting a Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. Yesterday, Rich described the value his company gives and gets by putting on the Agents of Change Conference, and in part 2 of our conversation, Rich walks us through what goes into promoting and hosting a conference. Show NotesConnect With: Rich Brooks: Website // LinkedIn // TwitterTh...

Podcast Technology business martech Marketing Growth


The ROI of Hosting a Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. In part 1 of our conversation, Rich describes the value his company gives and gets by putting on the Agents of Change Conference. Show NotesConnect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn /...

Podcast Technology business martech Marketing Growth

Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike is going to tell us his views on Google's use of machine learning and what it means for performance marketers. Show NotesConnect With: Mike Nelson: ...

Podcast Technology business martech Marketing Growth

Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike discussed his views on Google's use of machine learning and what it means for performance marketers, and today he'll tell us which way Google and Fa...

Podcast Technology business martech Marketing Growth


How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks// Ad Results Media
We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show NotesConnect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Em...

martech Business PODCAST Marketing Growth TECHNOLOGY

The current state of buying podcast advertising -- Kurt Kaufer & Steve Shanks // Ad Results Media
In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:Kurt Kaufer: Website // LinkedIn Steve Shank...

martech Business TECHNOLOGY PODCAST Marketing Growth

How To Use Personalized Video In B2B SaaS Outreach -- Oren Greenberg // Kurve.io
In this third and final episode with Oren, we discussed how building your brand and direct and people coming to you directly is the primary growth channel for the Martech industry. We also discussed the referral growth and its correlation with organic traffic and why referral is an interesting channel in terms of predicting growth. Show NotesConnect With: Oren Greenberg: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth


Best Practices For Fast Marketing Innovation -- Oren Greenberg // Kurve.io
In our second episode with Oren, we discussed who are the 800-pound gorillas in the martech room, how much overall traffic they cover and how the remaining 2% compete for the end traffic of their domains. We also talked about the fragmentation in the martech industry and how categorizing it poses a difficult challenge. Show NotesConnect With: Oren Greenberg: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

How to Test & Validate the Right Channels -- Oren Greenberg // Kurve.io
In this first episode with Oren, we talk about traffic in the most reductionist sense and how it can help build scalable and predictable growth engines for different businesses. We also talked about analyzing traffic on a category level and how these categories are growing and shrinking intuitively. Show NotesConnect With: Oren Greenberg: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with  Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing. Show NotesConnect With: Katie Miserany: Website // LinkedIn // Twit...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // Link...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor
Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Going small with Influencer Marketing -- Kate Talbot // Forbes Contributor
Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


The Future of Work -- Jennifer Byrne // jenniferbyrnetalks.org
In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce. Show Notes Connect With: Jenniefer Byrne: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Navigating non-traditional career -- Jennifer Byrne // jenniferbyrnetalks.org
In this second episode with Jennifer, we talked about the trends in the future of work and how technology is already infused in almost any job and how we can utilize technology to solve the problem of job losses that it created. Ben and Jennifer also talked about how we can re-engineer the workforce in the face of rapid technology advances and the right mindset in using a global and local workforce. Show NotesConnect With: Jenniefer Byrne: Website // LinkedInThe MarTech Podcast: Email // Newsletter // Twitt...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Using Technology for Empowerment -- Jennifer Byrne // jenniferbyrnetalks.org
In today’s episode, Jennifer talks about navigating a non-traditional career in technology, how coming from a different perspective paved the way for her leading prominent technology organizations and eventually realizing some unintended consequences of broad technology adoption and what she can do to alleviate the very real digital divide. Jennifer also becomes a bit more personal about the gender impact she experienced in the male-dominated space of the tech industry and how she leveraged the uniqueness o...

POdcast martech BUSINESS TECHNOLOGY Marketing Growth


Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us us what it takes to land a great job in marketing. Show Notes Connect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show NotesConnect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

MarTech Implementation, Integration, & Optimization -- Brandi Starr & Mike Geller // Tegrita
Today’s episode talks about the process of implementation for your martech tools, how to create a focal point for your disparate tools to build a seamless integration, and how to optimize the martech stack you’ve built and make it function like a well-oiled machine. This is our last episode for Revenue Growth Week with our special guests from Tegrita. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: ...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth


Choosing the right MarTech functionality -- Brandi Starr & Mike Geller // Tegrita
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 4 of our conversation, we discuss choosing the right MarTech functionality. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe Mar...

Podcast martech BUSINESS TECHNOLOGY Marketing Growth

Identifying Gaps & Overlap in your MarTech stack -- Brandi Starr & Mike Geller // Tegrita
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 3 of our conversation, we discuss identifying gaps and overlap in your MarTech stack. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // Linke...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Strategically Using MarTech Audits -- Brandi Starr & Mike Geller // Tegrita
We continue our conversation about using MarTech tools and strategies to put more money in your business's pockets. Joining us again today are Brandi Starr and Mike Geller, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In Part 2 of our conversation, we discuss strategically using MarTech audits. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Emai...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


MarTech as the revenue engine -- Brandi Starr & Mike Geller // Tegrita
This week we're talking specifics about how to use MarTech tools and strategies to put more money in your business's pockets. Joining us today are Brandi Starr and Mike Geller, the COO and the President and CTO at Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 1 of our conversation, we discuss MarTech as the revenue engine. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: E...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes Connect With: Daniel Daines-Hutt: Inbound Ascension // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show NotesConnect With: Daniel Daines-Hutt: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


How Mobile App Developers are gearing up for 5G -- Matt Tubergen // Digital Turbine Media
Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, it helps them reach users at scale. In part 2 of our conversation, we discuss how mobile app developers are gearing up for 5G. Show NotesConnect With: Matt Tuberge...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Mastering Mobile App Discoverability -- Matt Tubergen // Digital Turbine Media
Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, it helps them reach users at scale. In part 1 of our conversation, we discuss mastering mobile app discoverability. Show NotesConnect With: Matt Tubergen: Website ...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 3 of our conversation, we discuss building information systems to optimize marketing efforts. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Marketing automation, customer journey mapping, and data modelling -- Lars Helgeson // GreenRope
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 2 of our conversation, we discuss marketing automation, customer journey mapping, and data modelling. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // ...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Leveraging tech for business management -- Lars Helgeson // GreenRope
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 1 of our conversation, we discuss leveraging tech for business management. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

podcast martech BUSINESS TECHNOLOGY Marketing Growth

Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study) -- AJ Wilcox // B2Linked
Today we rebroadcast our conversation with AJ Wilcox,  the Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes Connect With: AJ Wilcox: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth


Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked
Today we rebroadcast our conversation with AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show NotesConnect With: AJ Wilcox: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Converting Brand into Brand Marketing -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 4 of our conversation, we discuss converting brand into brand marketing. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe Ma...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

Pop Quiz: Branding Patagonia -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 5 of our conversation, we discuss branding Patagonia. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Emai...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Converting brand into creative -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 3 of our covnersation, we discuss converting brand into creative. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech P...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Setting your brand strategy -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 2 of our conversation, we discuss setting your brand strategy. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podc...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Defining your brand -- Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 1 of our conversation, we discuss defining your brand. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Ema...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates
Today we rebroadcast our conversation with Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the common misconceptions about how to optimize your AdWords campaigns. Show Notes Connect With: Perry Marshall: Website // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates
Today we rebroadcast our conversation with Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize AdWords over other performance marketing channels. Show Notes Connect With:Perry Marshall: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Evaluating your content ROI -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 5 of our conversation, we discuss evaluating your content ROI. Show NotesConnect With: John Bennion: Website // LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


SEO strategies in a COVID-world -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 4 of our conversation, we discuss SEO strategies in a COVID-world. Show NotesConnect With: John Bennion: Website // LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Blending Organic & Paid Growth channels -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 3 of our conversation, we discuss blending organic and paid growth channels. Show NotesConnect With: John Bennion: Website // LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

How organic growth is different than SEO -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 2 of our conversation, we discuss how organic growth is different than SEO. Show NotesConnect With: Jon Bennion: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


When to prioritize organic growth strategies -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 1 of our conversation, we discuss when to prioritize organic growth strategies. Show NotesConnect With: Jon Bennion: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx
Today we rebroadcast our conversation with Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to share his digital marketing playbook and channel mix that he applies at Fintrx. Connect With: Jeremy Krantz - LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx
Today we rebroadcast our conversation with Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk us through the landscape of marketing in the Fintech space. Show NotesConnect With: Jeremy Krantz: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitt...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 2 of our conversation, we discuss how artificial intelligence is changing sales. Show NotesConnect With: Chad Burmeister: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // Linke...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

The Original 25 Sales Hacks -- Chad Burmeister // ScaleX
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 1 of our conversation, we discuss the original 25 sales hacks. Show NotesConnect With: Chad Burmeister: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

Building, launching and monetizing VIP groups -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 3 of our conversation, we discuss building, launching, and monetizi...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Driving 250k revenue in 24 hours without using Facebook ads or discounts -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 2 of our conversation, we discuss driving 250k revenue in 24 hours ...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

The psychology behind gated launches -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 1 of our conversation, we discuss the psychology behind gated launc...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6
Today we rebroadcast our conversation with Mike Orr, the Founder of Grapevine 6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 2 of our conversation, Mike is going to tell us how you can build a personal brand through third-party content syndication. Connect With: Mike Orr - Grapevine6 // Linkedin The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6
Today we rebroadcast our conversation with Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show NotesConnect With: Mike Orr: Grapevine6 // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

How to engage a cold audience -- Tristan Wright // Evolve to Grow
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 2 of our conversation, we discuss how to engage a cold audience. Show NotesConnect With: Tristan Wright: Website // LinkedIn The MarT...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

The evolution of high growth teams -- Tristan Wright // Evolve to Grow
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 1 of our conversation, we discuss the evolution of high growth teams. Show NotesConnect With: Tristan Wright: Website // LinkedIn The...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth


Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST MARKETING Growth

Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Go-to-market growth process -- Mark Donnigan // Growth Stage Marketing
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 1 of our conversation, we discuss his market growth process. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

The Future as it relates to customer data -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 3 of our conversation, we discuss the future as it relates to customer data. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Digital identity as the currency of the information age -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 2 of our conversation, we discuss digital identity as the currency of the information age. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // T...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


The transformation to customer-centric thinking -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 1 of our conversation, we discuss the transformation to customer-centric thinking. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBe...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech
Today we rebroadcast our conversation with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. Yesterday, Steve told us why his company is focused on helping bootstrapped companies thrive and survive, and in Part 2 of our conversation, Steve is going to tell us his views and the opportunities for consolidation in the MarTech space. Show NotesConnect With: Steve Reardon - Website // LinkedIn // TwitterThe MarTech Podca...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth

Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech
Today we rebroadcast our conversation with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. In Part 1 of our conversation, Steve tells us why his company is focused on helping bootstrapped companies thrive and survive. Show NotesConnect With: Steve Reardon - Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth


Using Facebook for eComm Customer Feedback -- Kevin Urrutia // Voy Media
Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 2 of our conversation, we discuss using Facebook for eComm customer feedback. Show NotesConnect With: Kevin Urrutia: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin...

martech BUSINESS TECHNOLOGY PODCAST Marketing Growth