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“The $300 textbook is dead” says Pearson CEO John Fallon

Recode Decode

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“The $300 textbook is dead” says Pearson CEO John Fallon

Recode Decode

Kara Swisher, Silicon Valley’s most revered journalist, hosts candid interviews with tech execs, politicians, celebrities and more about their big ideas and how they’re changing our world. Produced by Recode and the Vox Media Podcast Network.

Recode Decode

Pearson CEO John Fallon talks with Recode's Kara Swisher about why the company is pivoting from print to digital textbooks. In this episode: Fallon’s background; the publishing industry’s slow-motion embrace of the internet; “the $300 textbook is dead”; how Pearson will make money from a cheaper digital textbook; competing with well-funded education startups; how Pearson’s Aida will grade calculus problems and, one day, essays; why teachers won’t be made obsolete; how the school of the future will be informed by the skills needed in the job market; why do students still need to physically go somewhere to learn?; how Pearson thinks about its competition; working with tech companies like Amazon and Microsoft; and the state of democracy in Boris Johnson's UK. Follow us Kara Swisher (@karaswisher), host John Fallon (@johnfallon), guest Erica Anderson (@EricaAmerica), executive producer Eric Johnson (@HeyHeyESJ), producer More to explore If you haven't already, subscribe to Recode Decode Subscribe to Recode's other podcasts: Recode Media, Pivot, and Land of the Giants

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