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Former Patagonia CEO Rose Marcario talks with Recode's Kara Swisher about the company's history of activism, the Facebook ad boycott that Patagonia helped start, and what she hopes it will accomplish. Marcario explains how Patagonia chooses which battles to fight, what she thinks of other business leaders who take public stands — such as Amazon CEO Jeff Bezos — and why we need more "good actors" in the corporate world. Plus: Is "compassionate capitalism" a real thing? This interview was recorded as part of the Lesbians Who Tech virtual Pride Summit. Featuring: Rose Marcario, former CEO, Patagonia Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Season 1 of Land of the Giants, Jason Del Rey chronicled the rise of Amazon — and now, on Season 2, Peter Kafka and Rani Molla are examining "the Netflix effect." About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit megaphone.fm/adchoices