Social Media Lab

Social Media Lab Podcast

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

What Tools Should a Marketing Agency Use? Part 5 with @AskYvi
Hold on tight!! We're running through many tools you should be using as a marketing agency if you don't want to suck!! How do you manage your clients? How do you manage your calendar? How do you manage your content?? @AskYvi knows... Social Media Lab is powered by Agorapulse...

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The Power of Minorities in Marketing: An Interview with Troy Sandidge #BLM
2020 has been one of the most messed up years in America's history. #BLM has been revived and brought to life the problem we have in the USA.  In this hour long interview I talk to Troy Standidge from FindTroy.com about the power of minorities in Marketing.  I ask you to listen to this in full and soak it up!...

marketing america politics socialmedia minorities blm



Should You Post Facebook Videos? Part 1 of 5 with Desiree Martinez
Should your business focus on Facebook videos? In this 5 part series with Desiree Martinez we are going to explore why Facebook videos are still important and how best to do them.  The Social Media Lab is powered by Agorapulse....

facebook marketing socialmedia facebookvideos



Should You Use the Facebook Boost Button? Part 5 of 5 with Amanda Robinson
The Facebook Boost button is a quick way of running ads on your Facebook page, and gets a bad wrap. Should you being using the boost button? Amanda Robinson tells us her opinion in this final episode of our interview from the Social Media Lab LIVE....

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What is the Facebook Relevancy Score? Part 2 of 5 with Amanda Robinson
What in the world is the Facebook Relevancy Score??  It's something related to Facebook Ads and the Digital Gal, Amanda Robinson is gonna break it all down for us! The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing with SCIENCE! Hosted by Scott Ayres....

facebook marketing advertising ads socialmedia facebookads


What Facebook Ad Placements are HOT? Part 1 with Amanda Robinson
In part 1 of 5 of my interview with ads expert Amanda Robinson (The Digital Gal) we explore what ad placements on Facebook you should be testing and that are hot currently.  We also discuss how you should test Facebook ads placement.  The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!...

marketing advertising ads socialmedia facebookads

Will Facebook Link Ads with a Call-to-Action Button Perform Better?
The Social Media Lab wanted to find out if having a "Call to Action" button on Facebook link ads performed better or not. Or does excluding the button cost less per click? Find out in this episode of the Social Media Lab powered by Agorapulse....

facebook marketing advertising


How to Start a YouTube Channel with Owen Video!!
Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse....

marketing business youtube youtubemarketing

Is Facebook Boost a Waste of Money? Or is Ads Manager Better?
Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. That is why Facebook added the “Boost” button years ago. The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad.  Just boost the post and—BOOM—done. But is it a bad idea? Find out in this episode of the Social Media...

facebook marketing business facebookmarketing

Is Facebook Boost a Waste of Money? Or is Ads Manager Better?
Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. That is why Facebook added the “Boost” button years ago. The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad.  Just boost the post and—BOOM—done. But is it a bad idea? Find out in this episode of the Social Media...

facebook marketing business facebookmarketing


Does the Instagram algorithm rank posts higher that get faster comments? Part 6 of 6 with Jenn Herman
There is no rush to have everyone run over to your Instagram post 5 seconds after it was posted to engage in order to somehow “trick” the algorithm into showing the post to more users. That’s simply not how the Instagram algorithm works. That’s not to say you shouldn’t pay attention to what is the “best time to post” on your Instagram account. If you’re not getting engagement at 3AM on Tuesdays, stop posting at that time! The Social Media Lab is powered by Agorapulse....

marketing socialmedia instagram

Do Instagram Pods Help or Hurt? : Part 4 of 6 with Jenn Herman
Instagram Pods are a group of people who join together to increase the engagement on Instagram posts with the thought that this engagement causes posts to be seen higher in the feed to other users. Bumping up the engagement numbers on your Instagram posts does not cause those posts to be seen by followers that typically haven’t engaged with you lately. The Social Media Lab is powered by Agorapulse....

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Does the type of Instagram account you have impact ranking?: Part 3 of 6 with Jenn Herman
According to Instagram, it doesn’t matter what the account type is; if a follower engages with the content regularly, then the user will likely see future content from that Instagram account in their feed. Instagram does make a distinction of simply businesses or verified accounts in their response, perhaps implying celebrities with verified accounts get more prominence in the feed. So, we can’t 100% say based on this response that Personal, Business, and Creator accounts are treated equally, but that’s the...

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Does Instagram favor videos over photos? Part 2 of 6 with Jenn Herman
The Instagram feed is unique per Instagram user, based on what content that user engages with. The Instagram feed is not based on the type of content an account posts to its followers. So, if you’re a user that never watches videos on Instagram (like me), you probably won’t see many videos in your Instagram feed. And the opposite would be true as well. I would advise posting a mix of photos and videos to your account, so you have a higher chance of your followers with different preferences seeing and engag...

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How often is the Instagram algorithm changed?: Part 1 of 6 with Jenn Herman
Instagram’s algorithm is constantly changing, after all. In fact, it’s likely changing as you are reading this blog post! But that constant change is a good thing. It ensures that the best content for each user is shown to that person, creating a more enjoyable experience on Instagram. Instagram delivers a unique feed to every user based on the content they engage with. So, if you see drops in engagement, that could be an algorithm change, but often, as Instagram expert Jenn Hermann points out, the dip coul...

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Resurrecting Dead Instagram Accounts!
What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content? The Social Media Lab let 8 Instagram account go dead for 6 months to find out! The results are quite satisfying and helpful for all of us.  The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!...

marketing instagram socialmediamarketing

Resurrecting Dead Instagram Accounts!
What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content? The Social Media Lab let 8 Instagram account go dead for 6 months to find out! The results are quite satisfying and helpful for all of us.  The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!...

marketing instagram socialmediamarketing

How Often Should You Post Video? : Part 5 of 5 with Daniel Glickman from Wave.Video
In part 5 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how often you should post video to your social media accounts. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!...

video facebook youtube videomarketing


Trends in Video Marketing: Part 4 of 5 with Daniel Glickman from Wave.Video
In part 4 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss what is currently trending in video marketing. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!...

videos youtube videomarketing

Trends in Video Marketing: Part 4 of 5 with Daniel Glickaman from Wave.Video
In part 4 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss what is currently trending in video marketing. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!...

videos youtube videomarketing


What Is Wave.Video Currently Testing: Part 2 of 5 with Daniel Glickman from Wave.Video
In part 2 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how they test and come up with new features for their product. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!...

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What Is Wave.Video Currently Testing: Part 2 of 5 with Daniel Glickman from Wave.Video
In part 2 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how they test and come up with new features for their product. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!...

facebook youtube socialmediamarketing videomarketing


Will Reddit Ads Beat Instagram Ads In The CPC Race?
So far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads. Now, we will compare Reddit ads to Instagram ads to see how they stack up. The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres....

marketing ads reddit instagram

What Role Does SEO Have on YouTube? Part 5 of 5 with Scott Simson
Does SEO matter when it comes to YouTube? Find out what Scott Simson from Video Marketing World has to say about it in this episode of Social Media Lab LIVE!!! The Social Media Lab is powered by Agorapulse and busts the myths, rumors, and stories of social media marketing with SCIENCE!...

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Examples of Suggested and Recommended Views on YouTube: Part 2 of 5 with Scott Simson
What gets your YouTube video into Suggested and Recommended? Scott Simson from Video Marketing World shares some examples for us in this 2 part of our 5 part series.  The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres, busting the myths, rumors and stories of social media marketing with SCIENCE!  Read all of our experiments here....

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What is Suggested & Recommended Views on YouTube? Part 1 of 5 with YouTube Expert Scott Simson
This is part 1 of a 5 part series of Scott Ayres' interview with YouTube expert Scott Simson.  We're talking all about YouTube Suggested & Recommended views, and how you can get on that list.  The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing, with science. Check out our experiments at Social Media Lab....

youtube

What Analytics Matter for Businesses: Part 5 of 5 with Eddie Garrison
Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/...

marketing

What Analytics Matter for Businesses: Part 4 of 5 with Eddie Garrison
Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/...

marketing


What Analytics Matter for Businesses: Part 3 of 5 with Eddie Garrison
Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/...

marketing

What Analytics Matter for Businesses: Part 2 of 5 with Eddie Garrison
Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/...

analytics

What Analytics Matter for Businesses: Part 1 of 5 with Eddie Garrison
Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses.  What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/...

socialmedia


How To Grow a Facebook Live Video Show
Are you confused on how to best grow a Facebook Live video show? Our Content Scientist, Scott Ayres, shares how we've grown the Social Media Lab LIVE show to be one of the most well-know social media marketing live shows in the industry, featured at Social Media Marketing World 2019! You can read the full post here: Growing a Facebook Live Show The Social Media Lab is powered by Agorapulse and is busting the myths, rumors and stories of social media marketing, with science....

Should You Boost Your Facebook Live Replays?
All Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab. About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media b...

Are Reddit Ads More Cost Effective Than Twitter Ads?
You might wonder, “Why should I advertise on Reddit?”  Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science. In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again? Read the full post here https://www.agorapulse.com/social-media...


Are Facebook Mobile Ads Really Better Than Desktop Ads?
A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better.  Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads. Read the full post here https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/ About the show: Meet the mythbusters of ...

Wide or Square Image Ads on Twitter- Which is Best? ($1000 Experiment)
Does the aspect ratio of your Twitter ads really matter?  It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter. Read the full post here: https://www.agorapulse.com/social-media-lab/   About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best p...

Are Instagram Ads or Facebook Ads More Cost Effective?
This is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab. Read the full post here https://www.agorapulse.com/social-media-lab/instagram-ads-facebook-ads-test/   About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spend...


Is Twitter CPC Really Lower Than Instagram CPC?
Going “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. Your website needs traffic, and you’ll likely need to pay for that traffic. But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)? We will tackle that question (and find an answer) in today’s Socia...

Is Twitter CPC Really Lower Than Instagram CPC?
Going “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. Your website needs traffic, and you’ll likely need to pay for that traffic. But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)? We will tackle that question (and find an answer) in today’s Socia...

5 LinkedIn Marketing Experiments to Crush Your LinkedIn Profile with Judi Fox
LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner.  So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. We’re going to cover these five tactics to help you crush it on LinkedIn: Best post types on LinkedIn Should posts be short or long on ...


Will Overlaid Text On Facebook and Instagram Image Ads Matter?
Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. Let's test and find out! Read the full post here https://www.agorap...

Should Text Be On Instagram Image Posts: Yes or No?
Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out! Read the full post here https://www.agorapulse.co...



LIVE! Instagram Posting Frequency
In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half....

LIVE! Instagram Posting Frequency
In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half....





Do Instagram posts drive traffic with the link is in our bio strategy?
Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab....




Will Emojis in Email Subject Lines Produce Higher Click and Open Rates?
Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks?  Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab....








Is Evergreen Content Dead on Twitter?
Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!...




Jeff Bullas case study
We tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful....


Should you direct Facebook ads traffic to a site you don't own?
You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it....

Should you join an Instagram Pod?
Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!...




Twitter Cards vs. Images
Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results....