Social Media Marketing Podcast

Social Media Marketing Podcast Podcast

Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/

Email Marketing Strategy: What Marketers Need to Know - 454
Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts....

TikTok Trends: How to Leverage Trending Content for Business - 453
Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts....

Using YouTube to Grow a Business - 452
Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business? To explore how to use YouTube videos to grow your business organically, I interview Jessica Stansberry. Guest: Jessica Stansberry | Show Notes: socialmediaexaminer.com/452 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts....


LinkedIn Video Strategy: Getting More Exposure on LinkedIn - 451
Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? To explore how to build your expertise using three types of video on LinkedIn, I interview Alex Minor. Guest: Alex Minor | Show Notes: socialmediaexaminer.com/451 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts....

Influencer Marketing Strategy: How to Grow Your Influence - 450
Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls. Guest: Jason Falls | Show Notes: socialmediaexaminer.com/450 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts....

YouTube Shorts: The Opportunity for Creators and Businesses - 449
Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral Eves | Show Notes: socialmediaexaminer.com/449 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts....


The Future of Social Marketing: Trends to Track - 448
Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/448 |  Review our show on Apple Podcasts....

Content Marketing With Instagram: How to Build Demand - 447
Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? To explore how to use Instagram content to generate greater interest in your product or services, I interview Vanessa Lau. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/447 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts....

Instagram Reels Strategy: What Marketers Need to Know - 446
Want to do more with Instagram Reels? Wondering how to enhance your Reels content? To explore a strategy to promote your products and services using Instagram Reels, I interview Elise Darma. Sponsor: Visit iconosquare.com/sme | Guests: Elise Darma | Show Notes: socialmediaexaminer.com/446 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts....


Using Facebook Ads to Move Leads Into Sales - 445
Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd. Sponsor: Visit iconosquare.com/sme | Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/445 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts....

Clubhouse App for Business: What Marketers Need to Know - 444
Are you curious about the Clubhouse App? Wondering if Clubhouse works for marketing? To explore how to use Clubhouse App for business, I interview Ed Nusbaum and Nicky Saunders.  Sponsor: Visit iconosquare.com/sme | Guests: Ed Nusbaum and Nicky Saunders | Show Notes: socialmediaexaminer.com/444 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts....

LinkedIn Ad Retargeting: What Marketers Need to Know - 443
Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, in this episode I interview AJ Wilcox. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review...


Snapchat Ads: How to Get Started - 442
Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report. We'd love you to review our show on Apple Podcasts....

What to Do When Your Facebook Ads Fail - 441
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Rep...

Organic LinkedIn Marketing: Proven Techniques for Marketers - 440
Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, in this episode I interview Michaela Alexis. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketi...


How to Get More Views on YouTube: Strategy From a Top Creator - 439
Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, in this episode I interview Justin Brown. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review ou...

Social Media Video Made Simple: How to Easily Make Great Videos - 438
Want to use more video in your social marketing? Wondering how to get started?  To explore how to easily make organic video you can share on social media, in this episode I interview Pelpina Trip. Pelpina is a video expert who helps businesses grow their visibility with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

How to Create YouTube Video Ads That Convert - 437
How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd...


Influencer Marketing Strategy: How to Scale a Business - 436
Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our sho...

YouTube Ad Targeting: What Marketers Need to Know - 435
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show ...

TikTok Content Marketing: How to Grow Your Business With TikTok - 434
Want to grow your business? Wondering if TikTok can help? To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


Google Analytics 4: What Marketers Need to Know - 433
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcast...

Launching With Facebook Ads: How to Sell More With Facebook - 432
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, in this episode I interview Emily Hirsh. Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. USEFUL INFORMATION: Show notes: socialmediaexaminer.com/432 Register for the Google Analytics for Marketers Course: GASuccess....

Instagram Content Strategy: Creating Content That Draws Customers to You - 431
Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, in this episode I interview Alex Tooby. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you...


YouTube Video Strategy: How to Grow a Business With YouTube - 430
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Live Video Simplified: An Easier System to Success - 429
Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, in this episode I interview Tanya Smith. Tanya is a video strategist who helps service providers demystify the video creation process. USEFUL INFORMATION: Enroll in Michael Stelzner’s course, Becoming Well-Known: socialmediaexaminer.com/BWK Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Live Video Engagement: How to Build Relationships Live - 428
Want to create a loyal tribe? Wondering how to build relationships with live video? To explore how to create engaging relationships while you’re live on social media, in this episode I interview Janine Cummings. Janine is a live video expert who helps women entrepreneurs grow their business with live video. USEFUL INFORMATION: Save your spot for Michael Stelzner’s FREE Expert Masterclass: socialmediaexaminer.com/class Download the Social Media Marketing Industry Report We'd love you to review our show on A...


Growing on YouTube: How to Develop a Loyal Following - 427
Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, in this episode I interview Cathrin Manning. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Instagram Visual Design: How to Improve Your Branding on Instagram - 426
Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, in this episode I interview Kat Coroy. Kat is a designer who teaches small business owners to look amazing on Instagram. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

How to Build Your Brand on YouTube - 425
Want to do more with YouTube? Wondering how to compete with established YouTube channels? To explore how to build a brand on YouTube, in this episode I interview Salma Jafri. Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video content. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


YouTube Video Creation: How to Easily Create Videos That Work - 424
Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, in this episode I interview Diana Gladney. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review o...

YouTube for Marketing: What Marketers Need to Know - 423
Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, in this episode I interview Nick Nimmin. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

TikTok for Business: Why Marketers Should Consider TikTok - 422
Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, in this episode I interview Michael Sanchez. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok.  USEFUL INFORMATION: Check out the YouTube Marketing Summit: YTSummit.com Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts...


Webinar Marketing Strategy: A Proven Path to More Sales - 421
Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, in this episode I interview Amy Porterfield. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

How to Analyze Your Marketing: Google Analytics Strategy - 420
Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Instagram Live: Creative Hacks to Get Engaged Viewers - 419
Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience? To explore how to get more engaged viewers on Instagram Live, in this episode I interview Natasha Samuel. Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


Advanced Facebook Audience Targeting for eCommerce Businesses - 418
Want to improve your Facebook ads audience targeting? Looking for tools to run better Facebook advertising campaigns? To explore how eCommerce businesses can use advanced Facebook ad targeting, in this episode I interview Miracle Wanzo. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show ...

Using Facebook Live to Quickly Create Content - 417
Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, in this episode I interview Ian Anderson Gray. Ian is a live video expert, and host of the Confident Live Marketing podcast. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Using Facebook Live to Quickly Create Content - 417
Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, in this episode I interview Ian Anderson Gray. Ian is a live video expert, and host of the Confident Live Marketing podcast. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


Facebook Creator Studio: What Marketers Need to Know - 416
Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, in this episode I interview Mari Smith. Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit.info Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Organic Facebook Content for Local Businesses: Building a Loyal Following - 415
Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, in this episode I interview Allie Bloyd. Allie is the founder of Allie Bloyd Media, a company that specializes in training local business marketers, and host of the Marketing Ink podcast. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report...

Visual Design for Non-Designers - 414
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, in this episode I interview Donna Moritz. Donna is a visual content strategist and founder of Socially Sorted. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


Using Instagram Stories During a Launch: Promotional Strategy - 413
Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, in this episode I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

How to Grow Your Instagram Following: Strategy for Businesses - 412
Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, in this episode I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

How to Use Instagram as a Sales Funnel Without Ads - 411
Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, in this episode I interview Elise Darma. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


Chatbot Strategy: How to Improve Your Marketing With Bots - 410
Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, in this episode I interview Natasha Takahashi. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podca...

Creating Live Video Like a Pro: Tips for Any Personality - 409
Need to do more with live video? Not sure what to talk about when you go live? To explore how to create live video like a pro, regardless of your personality, in this episode I interview Luria Petrucci. Luria is a live video strategist and the co-founder of Live Streaming Pros. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

How to Use Google Analytics to Eliminate Uncertainty - 408
Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....


Facebook Organic Reach: How to Develop an Engaged Following - 407
Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, in this episode I interview Fallon Zoe. Fallon is an organic reach expert who specializes in Facebook. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts....

Local Business Marketing in Uncertain Times - 406
Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, in this episode I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

Using Facebook Ads in Uncertain Times - 405
Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, in this episode I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....


How to Reclaim Lost Habits and Start New Ones - 404
Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, in this episode I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts...

Organic Social: Content Marketing Ideas From a Pro - 403
Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts....

Becoming Well-Known: Your Plan to Becoming a Recognized Expert - 402
What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts....


Becoming Well-Known: Your Plan to Becoming a Recognized Expert - 402
What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts....

Growing a Following: Tips From Michael Stelzner - 401
Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts....

Growing a Following: Tips From Michael Stelzner - 401
Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts....


Social Marketing Trends: Wisdom From Gary Vaynerchuk - 400
Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, in this episode I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

Creating Social Videos That Grow Strong Connections - 399
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, in this episode I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

Marketing In a Time of Crisis
I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. Watch Mike's Live video with Joel Black Watch Mike's Live video with Marcus Sheridan Read Marketing in Times of Uncertainty: Tips from Top Marketing Pros Listen to Showing Up In a Time of Uncertainty: What Marketers Need to Know on Apple Podcasts or Google Play...


Successful Facebook Ads on a Small Budget - 398
Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

Instagram Strategy: Growing Your Followers and Business - 397
Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

Instagram Strategy: Growing Your Followers and Business - 397
Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....


How to Persuade: The Science Marketers Need to Know - 396
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

How to Rethink Your Way to Business Growth - 395
Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Messaging Matters: How to Attract Your Ideal Customers - 394
Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....


Messaging Matters: How to Attract Your Ideal Customers - 394
Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

YouTube Stories: Success Tips From a Top YouTuber - 393
Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review ...

Developing Loyal Fans: The Future of Marketing - 392
Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....


Social Media Content Strategy: How to Respond to a Changing Marketplace - 391
Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Social Media ROI: How to Measure Your Social Marketing - 390
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Creating Engaging Video Content That Spurs an Emotional Connection - 389
Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....


YouTube Trends: What Marketers Need to Know - 388
Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Instagram Stories Ads: What Marketers Need to Know - 387
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Creating Stories That Stick: How Marketers Can Win With Story - 386
Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts....


Neuroscience and Marketing: How People Make Decisions - 385
Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Appl...

Writing Facebook Ad Copy That Converts - 384
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Facebook Ad Trends: What Marketers Need to Know - 383
Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast.  Show notes: https://www.socialmediaexaminer.com/383 Check out Social Media Marketing World: http://socialmediamarketingworld.info...


How to Use Instagram to Generate Organic Leads - 382
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

How to Use Instagram to Generate Organic Leads - 382
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Magical Words That Sell: How to Build Trust in Your Marketing - 381
Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....


Facebook Ads Strategy: A New Approach for a Competitive Marketplace - 380
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

How to Ensure People Watch Your YouTube Videos - 379
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

How to Ensure People Watch Your YouTube Videos - 379
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....


Instagram Stories Branding: Marketing That Benefits Your Business - 378
Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts...

Instagram Stories Branding: Marketing That Benefits Your Business - 378
Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts...

I need your help...
I need your help filling a new executive level position in our company. This podcast will disappear in a few days... See https://www.socialmediaexaminer.com/job/...


I need your help...
I need your help filling a new executive level position in our company. This podcast will disappear in a few days... See https://www.socialmediaexaminer.com/job/...

Becoming Indispensable: How to Become Important to Others - 377
Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

How to Use YouTube and Instagram to Establish Authority - 376
Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....


How to Customize Facebook Ads Based on Customer Awareness Principles - 375
Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Appl...

Video Marketing Strategy: The Power of Video During the Customer Journey - 374
Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts....

Video Marketing Strategy: The Power of Video During the Customer Journey - 374
Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts....


TikTok: What Marketers Need to Know - 373
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

TikTok: What Marketers Need to Know - 373
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts....

Local Business Facebook Ads: What Marketers Need to Know - 372
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts....


Personal Branding: How to Successfully Build Your Brand - 371
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?  To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

Artificial Intelligence and Marketing: What Marketers Need to Know - 370
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts....

Artificial Intelligence and Marketing: What Marketers Need to Know - 370
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts....


Instagram Stories for Business: How to Create Engaging Stories - 369
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts....

How to Create Videos That Sell: A Proven Formula - 368
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training. USEFUL INFORMATION: Check out our Facebook Ads Summit  We'd love you to review our show on Apple Podcasts....

Amazon Ads: What Marketers Need to Know - 367
Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads. USEFUL INFORMATION: Check out our Facebook Ads Summit We'd love you to review our show on Apple Podcasts....


How to Develop Superfans Who Gladly Evangelize for You - 366
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

How to Succeed With LinkedIn Ads - 365
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. USEFUL INFORMATION: Check out our Video Marketing Summit  We'd love you to review our show on Apple Podcasts....

How to Get Your Videos Discovered on YouTube - 364
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, in this episode I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs. USEFUL INFORMATION: Check out our Video Marketing Summit  We'd love you to review our show on Apple Podcasts....


Building a Community in a Changing Social Media World - 363
Could your business benefit from a dedicated community? Wondering where you should build your community?   To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks.   Read the show notes | Learn more about Ginat | Review the Social Media Marketing Podcast | Sponsored by Social Media Examiner's Video Marketing Summit...

Facebook Ad Funnels: A Framework for Any Business - 362
Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance, a Facebook ads expert.    Read the show notes: socialmediaexaminer.com/362 | Learn more about Charlie: charlielawrance.co.uk/smm | Review the Social Media Marketing Podcast: socialmediaexaminer.com/apple | Sponsored by Social Media Examiner's Video Marketing Summit: VideoMarketingSummit.live...

LinkedIn Page Content Strategy: What Marketers Need to Know - 361
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator.   Read the show notes. Learn more about Michaela Alexis. Review the Social Media Marketing Podcast....


How to Target Cold Audiences With Facebook Ads - 360
Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/360...

Creating Instagram Ads That Convert - 359
Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert. Show notes: https://www.socialmediaexaminer.com/359...

How to Track Attribution on Facebook and Google - 358
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics. Show notes: https://www.socialmediaexaminer.com/358 Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/...


How to Use Quora for Marketing - 357
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist. Show notes: https://www.socialmediaexaminer.com/357 Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/...

Google Analytics for Marketers
This special episode discusses our new online seminar: Google Analytics for Marketers AND how we are marketing the live event. To learn more visit http://gasuccess.live...

How to Create Content That Attracts Customers - 356
Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert. Show notes: https://www.socialmediaexaminer.com/356...


How to Write Facebook Ads That Sell - 355
Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Show notes: https://www.socialmediaexaminer.com/355...

How to Use IGTV for Marketers - 354
Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist. Show notes: https://www.socialmediaexaminer.com/354...

Facebook Declining for Marketers: New Report
Hey there, Michael Stelzner coming to you with an important bonus episode. I want to talk about some important new research that was just released. Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube. Check out the report at https://www.socialmediaexaminer.com/report2019/...


How Local Businesses Can Drive More Foot Traffic - 353
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios. Show notes: https://www.socialmediaexaminer.com/353...

How to Test Your Facebook Ads for Optimal Results - 352
Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple. Show notes: https://www.socialmediaexaminer.com/352...

Advanced Facebook Retargeting: How to Up Your Ads Game - 351
Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351...


How to Develop a Thriving Community - 350
Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities. Sponsored by the Social Media Marketing Society: http://www.smmarketingsociety.com Show notes: https://www.socialmediaexaminer.com/350...

Facebook Groups: New Features for Businesses - 349
Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes: https://www.socialmediaexaminer.com/349...

How to Create Video Ad Funnels That Work - 348
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348...


Is Facebook Organic Marketing Dead? - 347
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing. Show notes: https://www.socialmediaexaminer.com/347...

How to Avoid Distraction as a Marketer - 346
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346...

Daily Vlogging: How to Tell Video Stories - 345
Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/345...


How to Become a Powerful Influencer: The Nathan Latka Story - 344
Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/344...

Creating Instagram Stories People Love to Watch - 343
Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/343...

How to Create Long-Form Videos That Sell - 342
Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/342...


How to Become Iconic: Succeeding by Standing Apart - 341
Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/341...

Marketing Reimagined: Why Marketers Must Change Now - 340
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/340...

Facebook Ad Sequences: A Better Way to Acquire Customers - 339
Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/339...


Google Data Studio: How Marketers Can Build Powerful Dashboards - 338
Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/338...

Phrases That Sell: 8 Copywriting Tips - 337
Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/337...

Narrative Storytelling: How to Weave Stories Into Your Marketing - 336
Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/336...


YouTube Live: What Marketers Need to Know - 335
Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/335...

Social Customer Care: Why Marketers Should Care - 334
Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? In this episode, I interview Shep Hyken, a customer service and experience expert.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/334...

How to Make Better Marketing Decisions: Unthinkable Wisdom - 333
Do you need to make better strategic decisions? Wondering how to change your decision-making process? In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/333...


YouTube Ads: What Marketers Need to Know - 332
Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.   Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/332...

Twitter Marketing: Creative Ways to Connect With Your Audience - 331
Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/331...

Revenue Optimization: Maximizing ROI on Your Ads - 330
Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/330...


LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn - 329
Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/329...

Modern Marketing: Wisdom From Seth Godin - 328
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/328...

How to Create Ads That Move People to Action - 327
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help? In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/327...


Facebook Video: Insight From a Facebook Watch Success Story - 326
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/326...

How to Drive Organic Traffic With Bots - 325
Want more website visitors? Wondering how Messenger bots can help? In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/325...

Why We Abandoned Facebook Video Longer Than Two Minutes
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/...


How Artificial Intelligence Is Changing Marketing - 324
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/324...

How to Cultivate Community With Facebook Groups - 323
Want more engagement in your Facebook group? Looking for tips on shaping your group's culture? In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/323...

How to Get Customers to Evangelize Your Business - 322
Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/322...


How to Sell With Facebook Lead Ads - 321
Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/321...

How to Get More Engagement With Facebook Live - 320
Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? In this episode, I interview Stephanie Liu, a live video expert and social media consultant.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/320...

Pinterest Strategy: How to Get More Traffic From Pinterest - 319
Want more visitors to your website? Wondering how Pinterest can help? In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/319...


Instagram Live: How to Create and Repurpose Live Content - 318
Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? In this episode, I interview Todd Bergin, a live video and Instagram video expert.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/318...

How to Build Better Stories With Collaboration and Improv - 317
Want fresh ideas for your marketing content? Curious how improv techniques can help? In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/317...

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale - 316
Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/316...


The Facebook Ad Algorithm: What Marketers Need to Know - 315
Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/315...

How to Grow: Wisdom From 6 Years of Podcasting - 314
In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner). The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition.  Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/314...

Facebook Analytics: What Marketers Need to Know - 313
Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands. Sponsored by  Show notes: https://www.socialmediaexaminer.com/313...


How to Create a Live Show on YouTube - 312
Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast.  Show notes: https://www.socialmediaexaminer.com/312...

Facebook Ads for Webinar Funnels: How to Maximize Your Results - 310
Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars.  Show notes: https://www.socialmediaexaminer.com/310...


Messenger Bot Strategy: How Businesses Can Use Bots - 309
Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert.  Show notes: https://www.socialmediaexaminer.com/309...

Twitch: What Marketers Need to Know - 308
Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities? In this episode, I interview Luria Petrucci. She's the co-founder of a website that offers incredible content and services for live streaming and helps you master live video. Show notes: https://www.socialmediaexaminer.com/308...


How to Use Facebook Ads to Improve Your Video Views - 306
Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing.  Show notes: https://www.socialmediaexaminer.com/306...

Fun: How to Love the Work You Do - 305
Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you? In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books.  Show notes: https://www.socialmediaexaminer.com/305...

Personal Brand Pivot: How to Become The Next You - 304
Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area? In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She's a video blogger, speaker, and coach.  Show notes: https://www.socialmediaexaminer.com/304...


Alexa Flash Briefings: What Marketers Need to Know - 303
Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on emerging technology.  Show notes: https://www.socialmediaexaminer.com/303...

Crisis Planning: How to Publicly Respond to Business Problems - 302
Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? In this episode, I interview Gini Dietrich, a crisis management professional. She's the founder and CEO of a site that helps businesses thrive with their public online communications.  Show notes: https://www.socialmediaexaminer.com/302...

How to Generate Leads and Sell With Live Video - 301
Want to increase leads and sales? Wondering how live video can help?  In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook.  Show notes: https://www.socialmediaexaminer.com/301...


Marketer to Instagram Influencer: The Josh Horton Story - 300
Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts? In this episode, I interview Josh Horton, known online as Jugglin' Josh. He's a marketer turned influencer with more than a million followers across all of the social channels.  Show notes: https://www.socialmediaexaminer.com/300...

Facebook Groups: How to Develop Engaging Communities - 299
Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group? In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups.  Show notes: https://www.socialmediaexaminer.com/299...

How to Use Facebook Lookalike Audiences With Custom Audiences - 298
Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic.  Show notes: https://www.socialmediaexaminer.com/298...


How to Combine Facebook Ads and Content for Better Results - 296
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.  Show notes: https://www.socialmediaexaminer.com/296...

LinkedIn Prospecting: How to Find and Connect With Future Customers - 295
Do you want more clients? Wondering if LinkedIn can help you acquire more business? In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation.  Show notes: https://www.socialmediaexaminer.com/295...


How to Get Started With Messenger Bots - 294
Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots.  Show notes: https://www.socialmediaexaminer.com/294...

How to Build a Facebook Ad Funnel - 293
Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293...

Personal Branding: How to Create and Market Yourself - 292
Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur.  Show notes: https://www.socialmediaexaminer.com/292...


Instagram Stories: How Businesses Can Make the Most of Stories - 291
Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level.  Show notes: https://www.socialmediaexaminer.com/291...

Twitter Engagement: How to Connect With People on Twitter - 290
Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube.  Show notes: https://www.socialmediaexaminer.com/290...

Webinars: How to Market and Sell Using Webinars - 289
Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Show notes: https://www.socialmediaexaminer.com/289...


YouTube Community Tab: How YouTube Is Changing - 288
Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos? In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators.  Show notes: https://www.socialmediaexaminer.com/288...

How to Use Video Content to Sell - 287
Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency.  Show notes: https://www.socialmediaexaminer.com/287...

Storytelling With Video: The Journey - 286
Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show.  Show notes: https://www.socialmediaexaminer.com/286...


Facebook News Feed Changes: Why We Need a New Strategy
On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week. Listen to our episode from Friday, January 19, 2018. Show notes: https://www.socialmediaexaminer.com/facebook-news-feed-changes/...

YouTube Ranking: How to Get More Views on YouTube - 285
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing.  Show notes: https://www.socialmediaexaminer.com/285...


Twitter Renaissance: Is It Time to Reconsider Twitter? - 283
Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition.  Show notes: https://www.socialmediaexaminer.com/283...

Using Facebook Ads to Turn New Customers Into Repeat Customers - 282
Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition.  Show notes: https://www.socialmediaexaminer.com/282...

LinkedIn Native Video: What Marketers Need to Know - 281
Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand.  Show notes: https://www.socialmediaexaminer.com/281...


Video Creator to Traditional Media Star: The Zach King Story - 280
Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram. Show notes: https://www.socialmediaexaminer.com/280...

Visual Personal Branding: How to Build a Loyal Following With Images - 279
Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story? In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer.  Show notes: https://www.socialmediaexaminer.com/279...

5 Social Tools for Social Media Marketers - 278
Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool.  Show notes: https://www.socialmediaexaminer.com/278...


Future of Live Video: 360 Live and Virtual Reality Live - 277
Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others.  Show notes: https://www.socialmediaexaminer.com/277...

Facebook Ad Custom Audiences: Retargeting Those Who Know You - 276
Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show.  Show notes: https://www.socialmediaexaminer.com/276...

YouTube Pre-Roll Ads: How to Acquire Customers With Video - 275
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers.  Show notes: https://www.socialmediaexaminer.com/275...


The Facebook Algorithm Explained for Marketers - 274
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers. Show notes: https://www.socialmediaexaminer.com/274...

How Social Media Has Evolved and Where It Is Headed - 273
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing.  Show notes: https://www.socialmediaexaminer.com/273...

Chatbots: Marketing Automation via Messenger - 272
Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups. Show notes: https://www.socialmediaexaminer.com/272...


How to Get Leads and Customers at Events - 271
Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting. Show notes: https://www.socialmediaexaminer.com/271...

Creating Short, Snackable Videos for Instagram and Beyond - 270
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook.  Show notes: https://www.socialmediaexaminer.com/270...

YouTube Remarketing: How to Retarget People on YouTube - 269
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify. Show notes: https://www.socialmediaexaminer.com/269...


Product Evangelism: How to Evangelize and Create Advocates - 268
Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer.  Show notes: https://www.socialmediaexaminer.com/268...

How to Work With YouTube Influencers - 267
Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands. Show notes: https://www.socialmediaexaminer.com/267...

Medium: Why Bloggers Should Consider Publishing on Medium - 266
Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium. Show notes: https://www.socialmediaexaminer.com/266...


How to Generate Revenue With Your Content - 265
Want to make money from your content? Wondering how a loyal audience can create business opportunities? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc.  Show notes: https://www.socialmediaexaminer.com/265...

Selling With Video: YouTube and Facebook Video Marketing - 264
Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster.  Show notes: https://www.socialmediaexaminer.com/264...

How to Optimize Your Facebook Ads: A Proven Approach - 263
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe. Show notes: https://www.socialmediaexaminer.com/263...


Growing Social Media Examiner: The Bumpy Road of Pursuit - 262
Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast.  Show notes: https://www.socialmediaexaminer.com/262...

Live Video Tools: The Best Apps for Going Live - 261
Are you planning to start a live video show? Want to know which tools you'll need to broadcast live? In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert.  Show notes: https://www.socialmediaexaminer.com/261...

Our New Podcast: Social Media Marketing Talk Show
Have you noticed that social networks seem to change every week? How can anyone possibly keep up? I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week. Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/...


Messenger Chatbots: How to Get Started - 259
Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots.  Show notes: https://www.socialmediaexaminer.com/259...

Video Authenticity: How to Perform On-Camera - 258
Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes.  Show notes: https://www.socialmediaexaminer.com/258...


Facebook Ads: Creative Ways to Attract Prospects and Customers - 257
Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions.  Show notes: https://www.socialmediaexaminer.com/257...

Creating Advanced Facebook Custom Audiences Using Google Tag Manager - 256
Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing.  Show notes: https://www.socialmediaexaminer.com/256...

Live Video Strategy: How to Create a Show That Engages - 255
Interested in broadcasting live video? Have you considered starting a live video show? In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams.  Show notes: https://www.socialmediaexaminer.com/255...


Social Customer Care: Apps and Processes for Success - 254
How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast.  Show notes: https://www.socialmediaexaminer.com/254...

Facebook Video Retargeting for Live Video and Beyond - 253
Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course.  Show notes: https://www.socialmediaexaminer.com/253...

Influencer Marketing: How to Scale Your Social Media Exposure - 252
Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University.  Show notes: https://www.socialmediaexaminer.com/252...


Local Social Media Marketing With Facebook and Instagram - 251
How do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing.  Show notes: https://www.socialmediaexaminer.com/251...

Facebook Ads Strategy: How Marketers Can Win With Facebook - 250
Do you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.  Show notes: https://www.socialmediaexaminer.com/250...

Facebook Video for Marketers: Strategy for Future Success - 249
Do you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show.  Show notes: https://www.socialmediaexaminer.com/249...


Google Analytics and Social Media: What Marketers Need to Know - 248
Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency.  Show notes: https://www.socialmediaexaminer.com/248...

Facebook Marketing: Why It Is Time to Rethink Everything - 247
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.  Show notes: https://www.socialmediaexaminer.com/247...

Facebook for Local Business: Creative Ways to Grow - 246
Is your local business on Facebook? Wondering how to market your business more effectively? In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less!  Show notes: https://www.socialmediaexaminer.com/246...


Instagram Business Profiles: Why Marketers Should Upgrade - 245
Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain? In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times.  Show notes: https://www.socialmediaexaminer.com/245...

Live Video: Tips and Techniques for Creating Great Content - 244
Do you broadcast live video? Want to learn how to create an engaged following? In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video.  Show notes: https://www.socialmediaexaminer.com/244...

Google Analytics: How to Analyze the Behavior of Your Site Visitors - 243
Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help?  In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics.  Show notes: https://www.socialmediaexaminer.com/243...


Facebook Messenger Marketing: What Marketers Need to Know - 242
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community.  Show notes: https://www.socialmediaexaminer.com/242...

Animated Visuals: How to Bring Still Images to Life - 241
Do you use visuals on your blog and social media? Have you considered animating them? In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017.  Show notes: https://www.socialmediaexaminer.com/241...

How to Use Facebook to Market Your Products - 240
Do you have products to sell? Have you tried using Facebook ads to promote your products?  In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com.  Show notes: https://www.socialmediaexaminer.com/240...


Thought Leadership: How to Become Known to People Who Matter - 239
Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter.  Show notes: https://www.socialmediaexaminer.com/239...

Video Blogging: How to Create Consistent YouTube Content - 238
Do you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel. Show notes: https://www.socialmediaexaminer.com/238...

How to Use Facebook Ads to Boost Your Best Content - 237
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja.  Show notes: https://www.socialmediaexaminer.com/237...


Instagram Stories: How to Create Engaging Stories - 236
Do you use Instagram? Wondering how Instagram Stories work? In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level.  Show notes: https://www.socialmediaexaminer.com/236...

Mobile Local Marketing: Reaching the Mobile Customer - 235
Do you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast.  Show notes: https://www.socialmediaexaminer.com/235...

Content Marketing Success: Why Answering Questions Sells - 234
Do you want more sales? Is content marketing a part of your strategy? In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing.  Show notes: https://www.socialmediaexaminer.com/234...


Facebook Community Development: How to Cultivate Loyal Fans - 233
Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids. Show notes: https://www.socialmediaexaminer.com/233...

Building a Business on the Back of Interviews -232
Do you interview people for your blog or podcast? In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs.  Show notes: https://www.socialmediaexaminer.com/232...

Live Video and Marketing: Where the Industry Is Heading - 231
Interested in using live video for business? Have you considered creating a live video show? In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast.  Show notes: https://www.socialmediaexaminer.com/231...


How to Build Raving Fans in Unconventional Ways - 230
Do you want enthusiastic fans? Looking for unique ways to engage your audience? In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses.  Show notes: https://www.socialmediaexaminer.com/230...

Advanced Blogging: How to Make Your Blog Serve Your Business - 229
Do you have a blog? Want to supercharge your content and increase email subscribers? In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger.  Show notes: https://www.socialmediaexaminer.com/229...

How Snapchat and Periscope Can Grow a Business - 228
Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939.  Show notes: https://www.socialmediaexaminer.com/228...


The Social Media Examiner Story: From Blog to Conference - 227
Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference.  Show notes: https://www.socialmediaexaminer.com/227...

How to Grow a Business Using YouTube - 226
Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business?  In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite.  Show notes: https://www.socialmediaexaminer.com/226...

How to Sell on Instagram - 225
Is your business on Instagram? Do you want to use Instagram as a revenue stream? In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram. Show notes: https://www.socialmediaexaminer.com/225...


Email Sales Funnels: How to Automate Your Sales - 224
Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses.  Show notes: https://www.socialmediaexaminer.com/224...

Facebook Live: Fuel All of Your Content With Live Video - 223
Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show.  Show notes: https://www.socialmediaexaminer.com/223...

Conversion Optimization: How to Split Test Your Way to Success - 222
Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics.  Show notes: https://www.socialmediaexaminer.com/222...


360 Video for Marketers: What You Need to Know - 221
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking.  Show notes: https://www.socialmediaexaminer.com/221...

Instagram Ads: What Marketers Need to Know - 220
Are you active on Instagram? Have you considered experimenting with ads? In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad.  Show notes: https://www.socialmediaexaminer.com/220...

LinkedIn Ads: What Marketers Need to Know - 219
Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn.  Show notes: https://www.socialmediaexaminer.com/219...


Influence and Persuasion: New Insights From Robert Cialdini - 218
Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business.  Show notes: https://www.socialmediaexaminer.com/218...

List Building: How to Grow Your Email List Using Facebook Live - 217
Do you want a bigger email list? Looking for list building techniques? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.  Show notes: https://www.socialmediaexaminer.com/217...

Twitter Ads: How to Advertise With Twitter - 216
Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency.  Show notes: https://www.socialmediaexaminer.com/216...


Promoted Pins: How to Advertise on Pinterest - 215
Do you use Pinterest promoted pins? Want to discover how they work? In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media. Show notes: https://www.socialmediaexaminer.com/215...

Starting a YouTube Channel: How to Achieve YouTube Growth - 214
Do you have a YouTube channel? Want to optimize it to get more subscribers? In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers.  Show notes: https://www.socialmediaexaminer.com/214...

Facebook Split Testing: How to Make Your Ads Better - 213
Do you run Facebook ads? Have you tried split testing? In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School.  Show notes: https://www.socialmediaexaminer.com/213...


Video Production: How to Create Quality Videos Quickly - 212
Do you create videos for your fans and followers? Want to improve the quality? Today, Roberto Blake is with us to explore how quality videos are produced.  He is a visual and video marketing expert, and has a popular YouTube channel where he teaches YouTube marketing and video editing.  Show notes: https://www.socialmediaexaminer.com/212...

Selling With Story: How to Make Your Customer the Hero - 211
Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand? In this episode, I interview Donald Miller, a story for business expert. He's CEO of StoryBrand, which helps businesses clarify messaging via workshops and consulting.  Show notes: https://www.socialmediaexaminer.com/211...

How to Connect With Traditional Media Influencers - 210
Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings.  Show notes: https://www.socialmediaexaminer.com/210...


Customer Advocacy: How to Get People to Talk About Your Company - 209
Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy?  Joey Coleman joins us today. He's a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos.  Show notes: https://www.socialmediaexaminer.com/209...

Twitter Analytics: How to Know if Your Twitter Marketing Works - 208
Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing? In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row.  Show notes: https://www.socialmediaexaminer.com/208...

Facebook Ad Changes: What Marketers Need to Know - 207
Do you run Facebook ads? Are you familiar with the latest changes? In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com.  Show notes: https://www.socialmediaexaminer.com/207...


Live Video: Creative Ways to Do a Live Show on Facebook - 206
Do you broadcast live video? Have you considered hosting a regular show on Facebook Live?  In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio podcast and also broadcasts a live show on Facebook. Show notes: https://www.socialmediaexaminer.com/206...

Smartphone Video Excellence: How to Film Like a Pro - 205
Do you record videos with your smartphone? Want to make them look really professional? In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He's been a coach, producer, and cameraman for 25 years, specializing in extreme sports.  Show notes: https://www.socialmediaexaminer.com/205...

Twitter Chats: How Marketers Can Benefit From Twitter Chats - 204
Do you participate in Twitter chats? Want to discover how to get the most out of them? In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter.  Show notes: https://www.socialmediaexaminer.com/204...


Facebook Instant Articles: How to Get Started - 203
Have you seen Facebook Instant Articles? Are you curious about how to publish them? In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast.  Show notes: https://www.socialmediaexaminer.com/203...

How to Get Your Videos to Perform in Search - 202
Do you create YouTube videos? Want to get them seen? In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series.  Show notes: https://www.socialmediaexaminer.com/202...

Influencer Marketing: What You Need to Know to Get Started - 201
Does your company work with influencers? Want to incorporate influencers into your marketing? In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.  Show notes: https://www.socialmediaexaminer.com/201...


Launch Strategy: A Case Study in How to Move People to Action - 200
Are you planning to release a book, podcast, or other product? Want to make your launch a success? In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He's also the host of the This Is Your Life podcast and he blogs at MichaelHyatt.com.  Show notes: https://www.socialmediaexaminer.com/200...

Instagram Algorithm: How Marketers Should Alter Their Strategy - 199
Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? In this episode I interview Sue B. Zimmerman, the Instagram Gal. She's the author of an eBook, and has taught Instagram marketing for small businesses on CreativeLive.  Show notes: https://www.socialmediaexaminer.com/199...

Content Creation Hacks: How to Quickly Produce Valuable Content - 198
Do you create content for your business? Looking for an easier way to make your content work for you? In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital. Show notes: https://www.socialmediaexaminer.com/198...


Snapchat and Podcasting Growth: What the Research Reveals - 197
Wondering if you should get into Snapchat? Is podcasting something you're considering? In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast.  Show notes: https://www.socialmediaexaminer.com/197...

Social Media Visuals: How to Easily Create Visuals Without a Designer - 196
Do you use visuals in your social media? Want tools and tips to help you create images? In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015 and 2016. Show notes: https://www.socialmediaexaminer.com/196...

Google AMP: What Bloggers Need to Know - 195
Have you heard of Google AMP? Want to know how it will impact your blog? In this episode I interview Leslie Samuel, who runs BecomeABlogger.com, where he teaches people how to blog with purpose. He's also host of the Learning With Leslie podcast. Show notes: https://www.socialmediaexaminer.com/195...


Story for Business: How to Create Stories That Move People to Act - 193
Do you use stories to engage your audience? Want to see how powerful stories can be? In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business.  Show notes: https://www.socialmediaexaminer.com/193...

The Art of Persuasion: How to Craft Words That Sell - 192
Do your words sell? Want to sharpen your copywriting skills? In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often.  Show notes: https://www.socialmediaexaminer.com/192...


Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On - 191
Do you have comments enabled on your blog? Have you ever turned them off? In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger. Show notes: https://www.socialmediaexaminer.com/191...

Facebook Ads Strategy: How Marketers Need to Alter Their Techniques - 190
Do you use Facebook ads? Want to learn the latest strategies? In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage.  Show notes: https://www.socialmediaexaminer.com/190...

Periscope: How Your Business Can Benefit From Live Video - 189
Do you broadcast on Periscope? Want to use it to connect with and grow your audience?  In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Show notes: https://www.socialmediaexaminer.com/189...


How Gary Vaynerchuk Turned a Video Series Into a Popular Book - 188
Do you use videos to enhance your brand? Want to find ways to grow your business? In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness. Show notes: https://www.socialmediaexaminer.com/188...

Facebook Live: Why Live Video Matters for Marketers - 187
Have you tried Facebook Live video broadcasting? Want to know what it means for your business?  In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.  Show notes: https://www.socialmediaexaminer.com/187...

16 Twitter Tools for Social Media Marketers - 186
Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me.  Show notes: https://www.socialmediaexaminer.com/186...


Nurturing Leads With Social: How to Warm Up Your Following - 185
Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine.  Show notes: https://www.socialmediaexaminer.com/185...

Snapchat Content Strategy: How Marketers Can Win With Snapchat - 184
Are you on Snapchat? Want to know how to use it for marketing? In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user.  Show notes: https://www.socialmediaexaminer.com/184...

LinkedIn Mobile: What Marketers Need to Know - 183
Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network? In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy.  Show notes: https://www.socialmediaexaminer.com/183...


Building Business Ideas That Succeed: How to Preflight Your Ideas - 182
Do you have a great idea for a business? Is there a new product you want to create? In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses.  Show notes: https://www.socialmediaexaminer.com/182...

Google Tag Manager: What Marketers Need to Know - 181
Do you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert.  Show notes: https://www.socialmediaexaminer.com/181...

Dealing With Unhappy Customers: What Social Marketers Need to Know - 180
Does your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing.  Show notes: https://www.socialmediaexaminer.com/180...


Social Media Evolution: What Does the Future of Social Marketing Look Like? - 179
Are you amazed at how much social media has changed over the last few years? Want to discover what's next? In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business?  Show notes: https://www.socialmediaexaminer.com/179...

Is Blogging Dead? Building Your Content Home on Rented Land - 178
Wondering what the future is for blogs? Is blogging dead?  In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com.  Show notes: https://www.socialmediaexaminer.com/178...

Accomplishing Goals: A Guide to Getting Stuff Done - 177
Did you set goals for the new year? Want to be more successful setting and achieving your goals? In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. Show notes: https://www.socialmediaexaminer.com/177...


Social Customer Service: How to Care for Customers With Social Media - 175
Does your business have a social customer service plan? Want to step up your customer service on social media? In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana.  Show notes: https://www.socialmediaexaminer.com/175...

Missing Facebook Pages: What to Do When Facebook Takes Your Page Away - 174
Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes?  In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you.  Show notes: https://www.socialmediaexaminer.com/174...


Online Reviews: How to Respond to Fraudulent Reviews - 173
Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews.  Show notes: https://www.socialmediaexaminer.com/173...

YouTube Ads: What Marketers Need to Know About YouTube Advertising - 172
Do you post videos on YouTube? Want to know what makes a video ad successful? In this episode I interview Derral Eves, an expert in YouTube and video marketing. He's YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He's helped big and small businesses bring in more than 1 billion views collectively.  Show notes: https://www.socialmediaexaminer.com/172...

Blogging Tools: Apps to Better Manage Your Blog - 171
Do you have a blog? Want to improve the content development, publishing and promotion processes? In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club.  Show notes: https://www.socialmediaexaminer.com/171...


Instagram Strategy: How to Grow a Loyal Following With Instagram - 170
Is your business on Instagram? Want to develop an engaged following? In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast.  Show notes: https://www.socialmediaexaminer.com/170...

Podcast to Book Deal: How to Turn Your Passion Into Profit - 169
Do you host a podcast or write a blog? Want to know what it takes to get a book deal? In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes).  Show notes: https://www.socialmediaexaminer.com/169...

YouTube Strategy: How to Plan Your YouTube Marketing Success - 168
Do you create videos for your audience? Are you curious about what works on YouTube? In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO.  Show notes: https://www.socialmediaexaminer.com/168...


Blab.im: Why Your Business Should Consider Blab - 167
Do you host live-streaming video? Want to hear about the latest live-casting technology? In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab! Show notes: https://www.socialmediaexaminer.com/167...

Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn - 166
Are you active on LinkedIn? Want to use it to connect with potential partners and prospects?  In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn.  Show notes: https://www.socialmediaexaminer.com/166...

The Art of Story: How to Captivate an Audience - 165
Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking. Show notes: https://www.socialmediaexaminer.com/165...


Instagram Images: How to Stand Out on Instagram - 164
Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing.  Show notes: https://www.socialmediaexaminer.com/164...

Facebook Advertising 101: How to Get Started With Facebook Ads - 163
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner. Show notes: https://www.socialmediaexaminer.com/163...

Analyzing Your Content With Google Analytics: How to Know What Works - 162
Do you study your website's Google Analytics? Want to go beyond reporting what you see? In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/162...


Getting Attention: The Science of Being Captivating Online - 160
Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention.  Show notes: https://www.socialmediaexaminer.com/160...

Finding Your Spoken Voice: How to Become Believable - 161
Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show. Show notes: https://www.socialmediaexaminer.com/161...

Content for Business: How to Build Your Business on a Solid Content Foundation - 159
Do you have a great idea for a business? Wondering if content marketing will help move the needle? In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers.  Show notes: https://www.socialmediaexaminer.com/159...


Online Security for Business: What Marketers Need to Know - 158
Is your online identity secure? Are you concerned about hackers? In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with millions of followers.  Show notes: https://www.socialmediaexaminer.com/158...

Thought Leadership: How to Remain Top of Mind in Your Industry - 157
Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast.  Show notes: https://www.socialmediaexaminer.com/157...

Online Reviews for Local Businesses: What Marketers Need to Know - 156
Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services. Show notes: https://www.socialmediaexaminer.com/156...


Pinterest Marketing: How to Succeed on Pinterest - 155
Do you use Pinterest for your business? Want to know what works on Pinterest? In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest.  Show notes: https://www.socialmediaexaminer.com/155...

Sharing: The Art and Science of Social Sharing - 154
Do you create content for your business? Want to encourage people to share it? In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy. Show notes: https://www.socialmediaexaminer.com/154...

Supporting Customers With Facebook: What Businesses Need to Know - 153
Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/153...


YouTube Community Development: How to Build a Following With YouTube - 152
Do you create YouTube videos? Want to increase your audience? In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video. Show notes: https://www.socialmediaexaminer.com/152...

Facebook Groups: How to Nurture a Community on Facebook - 151
Do you have a Facebook group for your community? Are you considering starting a Facebook group? In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters.  Show notes: https://www.socialmediaexaminer.com/151...

Facebook Growth: How to Create Huge Facebook Communities Without Advertising - 150
Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog?  In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising.  Show notes: https://www.socialmediaexaminer.com/150...


How a Blog Launched a Movement: The Vani Hari Story - 148
Do you have a blog? Want to use your blog to inspire change? Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food. Show notes: https://www.socialmediaexaminer.com/148...

Twitter Marketing: How Smart Marketers Are Succeeding - 147
Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com.  Show notes: https://www.socialmediaexaminer.com/147...


Stand Out: How to Build a Following That Matters - 146
Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft. Show notes: https://www.socialmediaexaminer.com/146...

Experiences: How to Stand Out in a New Age of Marketing - 145
Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast.  Show notes: https://www.socialmediaexaminer.com/145...

Purpose: How People Over Profit Leads to Business Opportunity - 144
Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference? In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com and he has a podcast by the same name.  Show notes: https://www.socialmediaexaminer.com/144...


Word of Mouth: Getting Others to Talk About Your Business - 143
Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.  Show notes: https://www.socialmediaexaminer.com/143...

More Marketing Time: How to Procrastinate Your Way to Success - 142
Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He's the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time.  Show notes: https://www.socialmediaexaminer.com/142...

Marketing Trends: How to Think Differently and Predict the Future - 141
Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.  Show notes: https://www.socialmediaexaminer.com/141...


Social Sharing: How to Get More People to Share Your Content - 140
Do you publish content online? Want more people to share your content? In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the Marketing Companion podcast.  Show notes: https://www.socialmediaexaminer.com/140...

Influencer Marketing: How to Work With Influential People - 139
Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast.  Show notes: https://www.socialmediaexaminer.com/139...

Launching Products: Lessons From Mistakes and Pushing Boundaries
Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. I'm joined by Leslie Samuel, one of our senior managers who I've been working with since the fall. We're going to explore how to launch products and learn lessons from experience and a lot of mistakes.  Show notes: https://socialmediaexaminer.com/138b...


Split Testing: How to Improve Your Site Conversions - 138
Do you split test the opt-ins on your website? Want to get better results?  In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series.  Show notes: https://www.socialmediaexaminer.com/138...

Content for Leads: How to Create Content That Spreads and Fills the Funnel - 137
Do you create content? Are you looking to generate more leads? In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Show notes: https://www.socialmediaexaminer.com/137...

Video Blogging: How to Become a Video Personality - 136
Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.  Show notes: https://www.socialmediaexaminer.com/136...


Crowdfunding: What You Need to Know to Succeed With Crowdfunding - 135
Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture? In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding solution for the independent film industry.  Show notes: https://www.socialmediaexaminer.com/135...

Snapchat Marketing: What Businesses Need to Know - 134
Are you on Snapchat? Do you use it for marketing? In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. Shaun, also known as Shonduras, is a celebrity on Snapchat and an artist. He is one of Snapchat's power users and has represented brands like Disney and Taco Bell on the platform.  Show notes: https://www.socialmediaexaminer.com/134...

Google Analytics: How to Know If Your Marketing is Working - 133
Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.  Show notes: https://www.socialmediaexaminer.com/133...


Twitter for Business: What Smart Marketers Are Doing With Twitter - 132
Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot.  Show notes: https://www.socialmediaexaminer.com/132...

Book Marketing: Wisdom From Seth Godin - 131
Wondering how a master marketer thinks about books and the launch process? In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more.  Show notes: https://www.socialmediaexaminer.com/131...

Content Curation: How to Easily Find Great Content to Share - 130
Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Show notes: https://www.socialmediaexaminer.com/130...


Advanced Facebook Ad Techniques: What Marketers Need to Know - 129
Do you use Facebook ads? Want to bring your Facebook advertising to the next level? In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs.  Show notes: https://www.socialmediaexaminer.com/129...

The Social Media Examiner Show: This Week in Social Media
Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media ...

Podcasting for Business: Why Marketers Are Betting on Podcasts - 128
Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business? In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He's also the man behind MarketingPodcasts.com. Joe podcasts at This Old Marketing and Content Inc. He's the founder of the Content Marketing Institute and the man behind the Content Marketing World conference.  Show notes: https://www.socialmediaexaminer.com/128...


Marketing Partnerships: How to Extend Your Reach With Content Collaboration - 127
Do you create great content other businesses might find interesting? Have you considered collaborating with other brands? In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He's also a popular speaker. Andrew explores the why and how of marketing partnerships with content.  Show notes: https://www.socialmediaexaminer.com/127...

Pinterest Traffic: How to Use Pinterest for More Exposure - 126
Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing.  Show notes: https://www.socialmediaexaminer.com/126...

Failure: Why Taking Risks and Failing Is the Path to Success - 125
Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode, I explore why failure is important and lessons I've learned from a major failure that happened to me this year. You'll discover the importance of failure in work and life, reasons you should embrace failure, and how the lessons and discoveries you make can help you succeed.  Show notes: https://www.socialmediaexaminer.com/125...


Content Marketing: How Businesses Can Grow With Content - 124
Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He's the chief strategist at the Content Marketing Institute. Show notes: https://www.socialmediaexaminer.com/124...

Visual Content: How to Create Shareable Images People Love - 123
Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing.  Show notes: https://www.socialmediaexaminer.com/123...

Content Sharing: How to Build a Following Using Other People’s Content - 122
Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users.  Show notes: https://www.socialmediaexaminer.com/122...


Instagram Growth: How to Build a Community on Instagram - 121
Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Show notes: https://www.socialmediaexaminer.com/121...

Becoming Recommended: How to Build a Business Others Love Recommending - 120
Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing.  Show notes: https://www.socialmediaexaminer.com/120...

Mobile Marketing: Are You Ready for the Revolution? - 119
Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America.  Show notes: https://www.socialmediaexaminer.com/119...


Twitter Marketing: How to Succeed on Twitter - 118
Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker.  Show notes: https://www.socialmediaexaminer.com/118...

Blog Monetization: How You Can Make More Money With Your Blog - 117
Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He's also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging.  Show notes: https://www.socialmediaexaminer.com/117...

Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn - 116
Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy.  Show notes: https://www.socialmediaexaminer.com/116...


Facebook News Feed: How to Respond to Facebook Changes - 115
Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. Show notes: https://www.socialmediaexaminer.com/115...

Online Publishing: Lessons From Five Years at Social Media Examiner - 114
Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.  Show notes: https://www.socialmediaexaminer.com/114...

YouTube Growth: How to Grow Your YouTube Channel - 113
Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more.  Show notes: https://www.socialmediaexaminer.com/113...


Advanced Blogging: How to Go Big With Your Blog - 112
Do you have a blog for your business? Are you ready to take your blogging to the next level? In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger.  Show notes: https://www.socialmediaexaminer.com/112...

Webinars: Growing Leads and Sales With Live Online Events - 111
Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development.  Show notes: https://www.socialmediaexaminer.com/111...

Writing and Social: Why the Written Word Is Your Marketing Advantage - 110
Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers.  Show notes: https://www.socialmediaexaminer.com/110...


Fan Content: How to Leverage Your Fans to Enhance Your Social Media - 109
Do you want your fans to help market you? Are you wondering how to include fan content in your social media? In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities.  Show notes: https://www.socialmediaexaminer.com/109...

Vine: Short Videos and What Marketers Need to Know - 108
Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine.  Show notes: https://www.socialmediaexaminer.com/108...

Measuring Social Media: What Marketers Need to Know - 107
Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals? In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.  Show notes: https://www.socialmediaexaminer.com/107...


How a Podcast Built a Business: The Lou Mongello Story - 106
Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things? In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row.  Show notes: https://www.socialmediaexaminer.com/106...

Instagram Success: How a Marketer Grew a Loyal Following With Instagram - 105
Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. Show notes: https://www.socialmediaexaminer.com/105...

Launching With Social: A Study of What Works and What Does Not - 104
Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? In this episode, you'll learn how to plan your launch and what assets to include. You'll also find out what worked for us and what didn't.  Show notes: https://www.socialmediaexaminer.com/104...


Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community - 103
Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.  Show notes: https://www.socialmediaexaminer.com/103...

Facebook Ads: Creative Application to Help Your Marketing - 102
Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads? In this episode, I interview Rick Mulready, the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads.  Show notes: https://www.socialmediaexaminer.com/102...

Customer Service: The Key to Delivering Experiences Worth Talking About - 101
Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business? In this episode, I interview John DiJulius, the author of What's The Secret: To Providing a World-Class Customer Experience. He's worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others.  Show notes: https://www.socialmediaexaminer.com/101...


Social CRM: How Marketing Can Benefit From Social Media and CRM - 100
Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He's authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies.  Show notes: https://www.socialmediaexaminer.com/100...