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In honor of the release of the TV show Alex, Inc., we’re binge dropping episodes of StartUp—the podcast that started it all—along with brand-new after shows. These are the best episodes about Gimlet, as chosen by our listeners. The second is: How to Divide an Imaginary Pie. Alex decides that he can't build the company by himself, so he links up with co-founder Matt Lieber. But before Alex and Matt can lock in their partnership, they need to discuss one pesky little detail… equity. In the after show, Alex takes a listener call and they discuss the tricky business of splitting equity. For a list of our sponsors and show related offer codes, go to gimlet.media/OurAdvertisers