The Art of Online Business
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“Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

The Art of Online Business

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“Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

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The Art of Online Business

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.   My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020.  In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.  Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)!  She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!   Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings.  I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time!  Stay tuned because I am excited to have her back on for an update in 2021! On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.   On the Show Today You’ll Learn: How Kate got into the race car business after getting her degree in interior decorating  What really opened her eyes to the amazing opportunities available in the online space The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business What the process of launching her first course looked like, and why she says that creating it was the “easy part” The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate What to consider when determining what audiences to target and messages to use with them The challenges Kate faced in her marketing to her own niche How Kate is continuing to build her email list    Links & Resources Mentioned in this Episode: https://rickmulready.com/targetingworkshop  https://katedillon.com/  https://katedillon.com/courses/  https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing  https://www.instagram.com/katedillon/  https://www.facebook.com/katedilloninc/  https://twitter.com/KateJDillon  https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ  https://crateinsider.com/  https://www.instagram.com/crateinsider/  https://www.facebook.com/Crateinsider/  https://twitter.com/CrateInsider  https://socialcurator.com/  https://easywebinar.com/ Full show notes available at www.rickmulready.com/447

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