The Art of Online Business
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How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman

The Art of Online Business

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How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

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The Art of Online Business

For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution? Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual.   And guess what?!  It ended up being a HUGE success! Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events. Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge.  Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters. On Today’s Show You’ll Learn:  How to recreate the excitement and energy of a live event for a virtual event  How to manage working full-time, running an online business, and being a mom Why Hallie decided to take her live event virtual instead of cancelling  What fears you have to overcome to plan a virtual event How to handle to the transition from live to virtual  What goes into a successful virtual event  The marketing materials that were used to create a hype Why virtual events might be even better than live events How to get over 1,000 attendees  The value of feedback and testimonials  The power of an efficient team The rise of virtual events has definitely been a really cool thing to come out of 2020. I know that we’ll be seeing a lot more of them, even when in-person events are possible again.   I hope this episode gives you ideas for how to prepare for this change in the future.  Are you an online course creator, coach, or you've got a membership program? Are you looking to optimize your business to the next level and you're making at least $5,000 a month in revenue?  If you’re overwhelmed and unsure what to do to take your business to the next level and you want my help to accomplish that, then my Accelerator program would be a great fit for you.   It’s application only. So to apply or learn more, go to www.rickmulready.com/accelerator.    Links & Resources Mentioned in this Episode: www.speechtimefun.com www.shopspeechtimefun.com www.speechretreat.com www.instagram.com/speechtimefun   Full show notes available at www.rickmulready.com/449

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