The Art of Online Business
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Simple Hacks for Writing Copy that Converts, with Brittany McBean

The Art of Online Business

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Simple Hacks for Writing Copy that Converts, with Brittany McBean

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

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The Art of Online Business

Thinking about becoming a copywriter? Or maybe hiring one?  Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts.  Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive. We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone. We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.  On Today’s Show, You’ll Learn:  How to talk about your personal life while still setting boundaries  You can offer value to people going through similar things to you  The importance of letting go of clients that don’t align with your values The value of putting yourself out there to get clarity on what really lights you up How to surround yourself with your ideal clients  Why your copy and your message are not the same things  How to write copy that converts  What to ask when you’re hiring a copywriter A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it.  If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode.  If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there! Links & Resources Mentioned in this Episode: www.brittanymcbean.com  Follow @brittanylmcbean on Instagram  Download Brittany's guide: 9 Copy Tips to Write More Better Full show notes available at www.rickmulready.com/434

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