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Two full sleeves of tattoos, no college degree… And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success. How do you know it’s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label’s design, marketing, and branding departments, and is an expert on building a brand’s unique story and keeping fans connected as is evolves. I’m asking Kate the big branding questions, but we’re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/katerichard/