The Knowledge Project with Shane Parrish
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#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

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#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

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The Knowledge Project with Shane Parrish

In this info-packed and entertaining interview, Rory Sutherland, Vice Chairman of Ogilvy & Mather, and I dive deep on advertising, persuasion, and why humans do some of the silly things we do. GO PREMIUM: Support the podcast, get ad-free episodes, transcripts, and so much more: https://fs.blog/knowledge-project-premium/

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