The Penguin Podcast
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Rory Sutherland with Katy Brand

The Penguin Podcast

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Rory Sutherland with Katy Brand

The Penguin Podcast

Conversations with some our of leading authors and creative thinkers, as we seek to understand how they write and where their ideas come from. Guests bring to the interview a handful of objects that have inspired their work. #PenguinPodcast

The Penguin Podcast

Rory Sutherland, the charismatic Vice Chairman of advertising agency Ogilvy, tells Katy how thinking counterintuitively can lead to success. Using examples from his Ted Talks (viewed 6.5 million times), his new book ‘Alchemy’ and the objects he brought in - he explains how ‘psycho-logic’ sells #PenguinPodcast  See acast.com/privacy for privacy and opt-out information.

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