The School of Greatness
Spela

The Power of Storytelling

The School of Greatness

00:00

The Power of Storytelling

The School of Greatness

Lewis Howes is a NYT bestselling author, Lifestyle Entrepreneur, former pro athlete and world record holder in football. The goal of the School of Greatness is to share inspiring stories from the most brilliant business minds, world class athletes and influential celebrities on the planet to help you find out what makes great people great.

The School of Greatness

WE COULD ALL USE A LITTLE MAGIC. Storytelling is an important part of everything you do. Whether you’re trying to sell something, speaking, or building relationships, you can’t ignore the power of story. It’s what causes us to have an emotional connection to something. Magic is an art form that uses storytelling. It’s not just about magic tricks. It’s about what you feel while you’re watching the trick. It’s about what the magician is telling you that changes your memory of the event. And it’s about how you take what you’re seeing and relate it to your story. How can you use the power of magic in your own life? On today’s episode of The School of Greatness, I’ve combined lessons about capturing your audience from some of the greatest magicians alive: Penn Jillette, Oz Perlman, Julius Dien, Derren Brown, and Lior Suchard. Derren Brown uses magic, suggestion, psychology, misdirection and showmanship to create series and specials on stage and television. He’s won two Laurence Olivier Awards for Best Entertainment and has also written books for magicians as well as the general public. Lior Suchard is considered to be the world’s greatest mentalist. His mind-blowing performances of thought influence, miraculous prediction and startling mind reading have made him the most sought after mentalist on the planet. He entertains audiences all over the world, which have brought him a list of fans stretching from A-list Hollywood celebrities to heads of state and notorious businessmen. Born and raised in London, Julius Dein has fast become one of the world’s most recognized social media stars. Mixing together mind-blowing magic with hilarious comedy and travel culture, Julius Dein has over 20 million followers across the internet. Oz Pearlman is a world-class entertainer and one of the busiest mentalists in the country. You might recognize him from America’s Got Talent where he placed third out of thousands of acts. Oz has also appeared on a variety of both national and international networks, a few of which include NBC’s Late Night with Jimmy Fallon, The TODAY Show & ABC World News and been profiled in Forbes, The New York Times, to name but a few. When he isn’t blowing the minds of audiences around the world, Oz is an avid marathon and ultra-marathon runner. Penn Jillette is a magician, actor, musician, inventor, television personality, and best-selling author best known for his work with fellow magician Teller as half of the team Penn & Teller. The duo has been featured in numerous stage and television shows such as Penn & Teller: Fool Us, and Penn & Teller: Bullshit!, and are currently headlining in Las Vegas at The Rio. He has published eight books, including the New York Times Bestseller, God, No!: Signs You May Already Be an Atheist and Other Magical Tales. All of these amazing magicians use the same tools to draw in their audience and capture their imaginations. It’s more than impressive tricks, flashing lights, or fancy outfits. So get ready to learn how to harness the power of storytelling on Episode 815. Some Questions I Ask: What is your greatest superpower, Darren Brown? (12:35) Do you feel like you had a good childhood? (17:10) How did you learn how to tell better stories? (19:25) Does mentalism have to do more with emotional intelligence or observed behavior? (35:20) What’s the perfect person to work with as a mentalist? (36:40) In This Episode You Will Learn: Why the stories we tell ourselves restrict us (8:10) The four pillars of magic (15:00) The power of the sense of wonder (16:50) Why you need to combine your message with an emotional response (22:05) The formula for going viral (24:45) Why you should reverse engineer based on the outcome you want (30:45) The power of partnership (38:24) Why empathy is important in art (41:26) If you enjoyed this episode, check out the show notes, video and more at www.lewishowes.com/815 and follow at instagram.com/lewishowes

Published

Play Episode

Related episodes The School of Greatness

The School of Greatness

Penn Jillette: Building the Longest Running Act in Vegas
(NaN)
THE HARDEST THING TO DO WHEN YOU GET OLDER IS CHANGE A HABIT. There is a Buddhist metaphor of the elephant and the rider. We are all riding an elephant. We think that we are in control. We have the reigns. But the elephant could overpower us at any moment. No matter how much we use our minds, our emotions ultimately are more powerful. This applies to the way we eat. We become slaves to our cravings and desires. Sometimes it takes something big to get back in control of our “elephant.” On today’s episode of...

en weightloss entertainment influence diet magician health mindset partnerships

The School of Greatness

Live Intentionally
(NaN)
WRITE YOUR STORY. Everyone has a story. You do. I do. Your life will be recorded. The question is, is your story the one that you want to be told? We often let other people write our pages instead of taking the pen and doing it ourselves. If you want your life to be a masterpiece, you’re going to have to live intentionally. For this Five Minute Friday, I revisited a conversation I had with John Maxwell where he shared the gift that inspired him to live an intentional life. John C. Maxwell is a #1 New York T...

en intentional purpose story 5minfriday

The School of Greatness

Calm Your Mind and Master Meditation
(NaN)
MEDITATION WILL CHANGE YOUR LIFE. A lot of us are suffering, and we don’t even realize it. We’re always on the move. We’re always doing. We’re balancing so many responsibilities. We don’t take time to quiet our minds so that we can start to understand what’s going on up there. That’s why meditation is so powerful. It allows you to get to the root of your problems instead of constantly fixing the symptoms. It’s like flossing your brain. Meditation will get all “gunk” out. On today’s episode of The School of ...

en stress mindful meditation relaxation

The School of Greatness

Find Lasting Love with Matthew Hussey
(NaN)
BUILD YOUR CASTLE. Love at first sight is bullshit. A relationship is like a castle. You find a plot of land that has a lot of potential. Then, bit by bit, you build the castle. But it takes work from both of you. One person can’t be laying the bricks while the other is home watching TV. After lots of hard work, you’ll have something unique and ornate that belongs to you. You’ll have a castle. That’s love. On today’s episode of The School of Greatness, I talk about the key to lasting relationships with an i...

en love intimacy relationship partner dating marriage commitment single

The School of Greatness

Lead with Love
(NaN)
COMMUNICATE YOUR VISION. Being an effective leader is difficult. Some do it through fear. Some do it through understanding. And others lead with love. You could be super demanding and scary and get what you want. But is that the kind of life you want to lead? Probably not. Often, leading in a way where you understand other people’s concerns will be the most beneficial to you. There’s a lot you can learn from others. Ask yourself: how can you bring people together in a way that satisfies their needs as well ...

en vision director 5MinFriday leader film

The School of Greatness

The Power of Minimalism
(NaN)
THE LESS YOU DO THE MORE YOU CAN RECEIVE. Take a moment to explore your habits. Do you glance at your phone during every free moment? Do you fill up your calendar with things that don’t add value? Do you spend your day working on a job that has no meaning for you? If so, your life is cluttered. Not just with stuff, but with noise. Quieting down and clearing out our schedule can be scary because it means you may have the space to face some tough questions. But when you do, you’ll find you’re able to live a m...

en minimalism relationships health simplicity body mind

The School of Greatness

Rich Froning: Becoming The World’s Greatest
(NaN)
WHAT DOES IT TAKE TO WIN? We can have our eyes on the prize. We can work every day to accomplish our goal. We can sacrifice and suffer to be the best. But at the end of the day, you can’t define yourself by whether or not you get “first place.” If your identity depends on one thing, you’re bound to fail. You have to free yourself from tying your worth to winning. When you do, you just might see some amazing results. On today’s episode of The School of Greatness, I talk about faith, family and CrossFit with ...

en family health fitness body champion crossfit adoption

The School of Greatness

Steal the Show
(NaN)
FIND YOUR BIG IDEA. Anyone can craft an engaging speech. You have to start with something that drives you. Whether you’re speaking to one person or a thousand, once you find your big idea, you can continue with a few key steps that will guarantee to keep your audience wanting more. You must demonstrate that you can view the world from your listener’s perspective. Say what the consequences will be if they don’t accept your offer. And what the reward will be if they join your movement. For this Five Minute Fr...

en reward interview show 5MinFriday publicspeaking writing

The School of Greatness

How to Become a Full Time Influencer with Brendon Burchard, Part 2
(NaN)
BE THE CAPTAIN OF YOUR SHIP. As influencers, we don’t always accept that we are in control of our business. We depend on agents, our audience, or even chance to make decisions for us. But you have to get clear on your model. Reclaim your life’s agenda. Take back command of your ship. It’s the only way your business will scale. On today’s episode of The School of Greatness, I continue to explore what makes a successful career as an “influencer” with a top personal growth leader: Brendon Burchard. Brendon Bur...

en success monetize influencer scale message growth business brand

The School of Greatness

How to Become a Full Time Influencer with Brendon Burchard, Part 1
(NaN)
THE TIME TO HAVE THE MAP IS BEFORE YOU ENTER THE WOODS. There’s more opportunity now than there ever has to make money as an influencer. There are so many platforms, avenues, and audiences. But a lot of people aren’t doing it right. Everything has to be intentional. Everything. If you’re going through the motions, you’re in trouble. One of the biggest things that lights our brains up is novelty. You have to focus on what’s working and also on things in the pipeline for the future. Use the momentum you curre...

en intention message influencer brand opportunity achievement

The School of Greatness

The Power of Why
(NaN)
START WITH YOUR WHY. You have to believe in your vision. We all get caught up in limiting beliefs. The sooner you understand what holds you back and why the sooner you can achieve flow. Find your purpose and chase it. Once you zero in on what it is you’re trying to accomplish, it will be easier to keep your ego from getting in the way. It all comes back to your “why.” For this Five Minute Friday, I revisited a conversation I had with Lisa Messenger where she shared how she connects to her purpose in order t...

en hustle inspiration 5MinFriday fail vision belief

The School of Greatness

What It Takes To Be a Champion
(NaN)
YOUR SUCCESS IS IN YOUR OWN HANDS. What does it take to be a champion? You have to love what you do. You have to care about the little details that other people let slide. And you have to have deep, unshakable confidence. A lot of what separates a player from a champion is mental. We can’t ignore the importance of keeping our mind away from the negative and focused on the end goal. On today’s episode of The School of Greatness, I’m sharing the most inspirational clips of interviews with the world’s greatest...

en confidence fitness balance women athlete health strength mindset champion female growth

The School of Greatness

Grant Cardone: Think Bigger and Take the Risk
(NaN)
STOP PLAYING SMALL. A lot of times when we think about growth, we think small. We say, “How can I make thirty thousand more a year?” Instead, we should say, “How can make 300 thousand more a year.” You’ve got to unlock yourself from your budget mentality. Other people may not understand, but you can’t get knocked off course. If you’re destined for greatness, you shouldn’t settle for anything less. On today’s episode of The School of Greatness, I talk about playing big with one of the top entrepreneurs in th...

en business budget investment risk wealth empire growth money mindset entrepreneur potential

The School of Greatness

Don't Let Your Past Define You
(NaN)
Knowledge is not enough. We can know what we’re doing isn’t good for us in the long run. We can know that we have weaknesses in certain areas. We can know that we have stored up pain and anxiety. But what do we do with that knowledge? You have to work through your past issues and trauma so that you stop repeating harmful patterns. It’s not easy, but it’s worth it. For this Five Minute Friday, I revisited a conversation I had with Neil Strauss where he shared how he went from being a “pick up artist” to some...

en healing intimacy 5MinFriday relationships trauma

The School of Greatness

Byron Katie: Enlightenment Is Within You
(NaN)
QUESTION WHAT YOU’RE BELIEVING. We’re a slave to our thoughts. And most of the time, they’re not true. “This person doesn’t care about me. This person did this to me. I’m not worthy of love.” Our thoughts create suffering. So how can we stop believing them? On today’s episode of The School of Greatness, I talk about the ego and how to investigate our thoughts with the creator of The Work: Byron Katie. Byron Katie is a speaker and author who teaches a method of self-inquiry known as "The Work". She is the fo...

en anxiety mindful ego depression emotionalintelligence stress truth

The School of Greatness

Wim Hof: Master Your Body and Heal the Mind
(NaN)
RELAX. How often do you say, “I’m just going to get through the day.” You’re running on adrenaline. But it’s not sustainable. If you’re not relaxed, you’re not breathing. If you’re not breathing, you’re not getting oxygen. It’s a loop. You’re going to be exhausted all the time. On today’s episode of The School of Greatness, I talk about the power of breathing to heal our mind and body with a man known as “The Iceman:” Wim Hof. Wim Hof got his nickname “The Iceman” by breaking a number of records related to ...

en immunity coldtherapy fitness nervoussystem mindfulness health healing endocrine

The School of Greatness

Spend With Joy
(NaN)
SPEND ON THE THINGS YOU LOVE. We all have an area of life we love spending money on. For me, it’s relationships. For you, it could be travel, food, wellness or something else. This is called your “money dial.” Once you figure out your money dial, you can spend intentionally on that rather than spending lots of money on everything. For this Five Minute Friday, I revisited a conversation I had with Ramit Sethi where he shared about his concept of “money dials” and how to spend money on the things that bring y...

en money saving wealth 5MinFriday spending budget

The School of Greatness

Jameela Jamil: Be Courageous by Being You
(NaN)
LET'S PUT AN END TO SELF-HATE. Shame takes on many forms. We can feel shameful about our race, our gender, about aging, and so much more. Shame makes us stay small. What if instead of feeling shame about our insecurities, we celebrated every aspect of ourselves? What if we learned to think independently instead of listening to what the media says about us? To become the powerful confident person you are meant to be, you have to identify your shame and work hard to eliminate it. It won’t just disappear on it...

en mentalhealth self-esteem confidence shame race bodyimage self-worth

The School of Greatness

Pete Holmes: Having Hindsight Now
(NaN)
FIND YOUR FLOW. You can’t always be achieving. You can’t always win, always give, and always be making an impact. Sometimes you have to receive, too. It’s how the universe works. You have to balance your “in” with your “out.” Even when the water recedes back from the shore it’s still the ocean. On today’s episode of The School of Greatness, I talk about being equally grateful for the busy times and the quiet ones with a successful podcast host, author, and comedian: Pete Holmes. Pete Holmes is a stand-up co...

en balance comedy comedian performance perspective humor flow

The School of Greatness

Find Your Poker Face
(NaN)
Nerves are important. It’s ok to be nervous when you’re up against something big.It means that you’re passionate.But you have to understand that the world is a game.You have to act like you’re confident and that you know what you’re doing. Then others will want to invest in you.After all, everyone who has the power to make decisions about you and your work is also just human.For this Five Minute Friday, I revisited a conversation I had with Todrick Hall where he shared how he is able to take on huge project...

en confidence acting performance actor 5MinFriday pressure

The School of Greatness

Tony Robbins: The Icon
(NaN)
THE SECRET TO WEALTH IS GRATITUDE. Money is not a bad thing. Money is portable power. It allows you to make the impact you want to make. It allows you to build your legacy. You have the power to take control of your money and start hoping for a better future. It’s all within your grasp. However, it doesn’t matter how much money you have if you’re not enjoying life. That’s why you need gratitude. On today’s episode of The School of Greatness, I talk about mastering your money with a man who needs no introduc...

en wealth icon gratitude investing power giving

The School of Greatness

Mark Manson: What People Don't Tell You about Success
(NaN)
THE SUBTLE ART OF NOT GIVING UP. When you accomplish your dream, you think it’s going to be amazing. But it means you don’t have a dream anymore. You have to reinvent yourself. This may sound like a first-world problem, but it’s a common struggle. When you no longer have a big goal, life seems pointless. You might be living large, but you lack purpose. On this episode of The School of Greatness, I dive deep into how to motivate yourself after you accomplish your dreams with an incredible bestselling author:...

en goals purpose success achievement dreams fame money

The School of Greatness

It Starts with Your Breath
(NaN)
BREATH IS NECESSARY FOR LIFE. They say if you learn to master your breath, you’ll have the strength of ten tigers. So, why don’t we focus more on breathing? We should Breath is energy. When an endurance athlete loses control of their breath, it usually means they’re losing. But it’s bigger than that. Your life begins with your first breath and ends with your last. You exist because you breathe. For this Five Minute Friday, I revisited a conversation I had with Laird Hamilton where he shared how he has maste...

en health focus mindfulness 5MinFriday athlete breath fitness surf

The School of Greatness

Be Financially Free and Pay Yourself First with David Bach
(NaN)
BE FINANCIALLY SELFISH. Too many people are living paycheck to paycheck. Our debt has us in handcuffs. We don’t think that financial security is possible for us. But anyone can build wealth. Anyone. You just have to pay yourself first. The key is to have your money make money. With some simple math, you can see that putting away a little bit of money every day can bring huge results. On today’s episode of The School of Greatness, I talk about financial freedom with an incredible personal finance expert: Dav...

en saving finance money financial millionaire wealth budget

The School of Greatness

Be the Greatest You with Trent Shelton
(NaN)
YOU WERE BORN ON PURPOSE. We often think of purpose as something we have to “find.” But what if purpose is something you already have? What if you are your purpose? It’s not something that is temporary or can be taken away. It’s your essence. Other people can tell you what you’re good at. But at the end of the day, it has to resonate with you. On today’s episode of The School of Greatness, I talk about purpose with a former NFL player who reinvented himself after football: Trent Shelton. Trent Shelton is a ...

en purpose mindset peace champion mentalhealth