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For many businesses, it’s all about looking forward. New trends, new brands, new verticals. But Sharon Price John sees a different path: one that involves looking to the past. She has made a career of reinvigorating forgotten and failing brands, including Nerf, Stride Rite, and Barbie Fashions. But her career hasn’t been all success all the time. Alex talks to Sharon about a bet she made that went very wrong, and about her biggest turnaround yet, as the CEO and President of Build-a-Bear Workshop. Without Fail is hosted by Alex Blumberg. It is produced by Molly Messick and Sarah Platt and edited by Alex Blumberg and Devon Taylor. Peter Leonard and Bobby Lord mixed the episode. Theme and ad music by Bobby Lord.