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I have the absolute pleasure of speaking with Ellen Newman about the recent launch of her Australian skincare brand The Great State and the concept of editing your life. We also chat about minimalism, educating perfect customers, building social media anticipation, blending mum life and creative life, brand avatars and keeping things simple. www.yourcreativestart.com www.yourcreativestart.com/podcastwww.instagam.com/yourcreativestart