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Today I have the absolute pleasure of chatting with Sara Crampton, the founder of the hugely successful style blog Harper & Harley and the online fashion store The Undone, which have both just celebrated their 10th and 2nd birthday! I've had the privilege of knowing Sara for many years as a friend and it’s been an amazing experience being able to see her businesses grow online. For those of you who don’t know, Sara is one of the pioneering style bloggers in Australia. Launching Harper and Harley in 2008, she’s carved a niche within the “less is more” philosophy across fashion, beauty and lifestyle. An expert in social media, blogging and online, not only is she a specialist in her field but she’s had the pleasure of working with some incredible brands including Estee Lauder, Nike and Gucci. And if that wasn’t enough of an adventure, she launched TheUNDONE in 2016. An online shopping destination for the effortless minimalist, the store is an edited e-boutique catering for the “less is more” style approach that the Harper and Harley brand has become renowned for. On today episode, we talk about blogging and how to stand out from the crowd, how to use social media to grow you blog and business, what it’s really like juggling two businesses, growing an online business and the marketing strategies she uses including SEO, the rise of AfterPay, packaging, postage and photography, and lots, lots more. www.theundone.comwww.instagram.com/theundonestorewww.instagram.com/harperandharleywww.yourcreativestart.com www.yourcreativestart.com/podcastwww.instagram.com/yourcreativestart