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Welcome to the first episode in Season 4 of the YCS Podcast! I am so excited to introduce you to Abby Vuister from Abby Rose Bikinis, a handmade sustainable swimwear label based on the Sunshine Coast. Now if there is anyone out there who knows the sheer effort that goes into transitioning your side hustle into a full-time gig, it’s Abby. I mean let’s get real here – she used to be a dental assistant, then she worked in retail for three years whilst growing her business, and now she’s the boss lady of a hugely successful swimwear empire. On today’s episode we talk about juggling a day job and a side hustle, taking things you’ve learned in your day job and applying them in your own business, identifying when you’re ready to make the transition, choosing whether to have a plan in place or diving straight into the transition, the process of transitioning including the money side of things and accounting, learning from mistakes, how social media can build a brand from day one, influencer strategies, Instagram advertising and if you can’t afford it what you should be focusing on to build your brand, as well as all the crazy highs and lows that come par for the course with transitioning a side hustle into your main gig. www.abbyrosebikinis.comwww.instagram.com/abbyrosebikiniswww.yourcreativestart.com www.yourcreativestart.com/podcastwww.instagram.com/yourcreativestart